Category: Marketing
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an essential part of the beauty routine. The campaign, developed by WPP CP with Ogilvy teams in Singapore, Hong Kong, and Korea, alongside WPP...
In this role, Francis will not only cover the Philippine market but also the coffeehouse chain’s expansion to Mexico as it continues to gear up for international expansion.
Dentsu International has confirmed said news to MARKETECH APAC, but declined to give more specific details on the exercise, including queries on how much of the workforce per region, including Asia-Pacific, will be affected by this.
Philippines – Marketing leader John Richard (Chad) Sotelo has been appointed as the first-ever group chief marketing officer of Filinvest Development Corporation (FDC), a diversified conglomerate with interests spanning real estate, banking and financial services, hotel and resort management, power generation,...
The company said the move will allow it to scale operations, foster innovation, and support talent development, while also strengthening its presence in the region’s growing creator economy.
India – JSW MG Motor India has teamed up with Cheil X for a new campaign that seeks to boost consumer confidence in electric vehicles (EVs) by featuring testimonials from real owners. Titled ‘EV Sahi Hai’, the campaign’s first phase comprises 10 consumer-led testimonial films, highlighting experiences...
The campaign, developed by Bear Meets Eagle On Fire (BMEOF) in partnership with +61, comes amid growing concerns over cyber-crime, with Australians reportedly losing thousands of dollars every minute to scams.
India – Chandrika, the herbal soap brand under Wipro Consumer Care & Lighting, has teamed up with Laqshya Media Group for a month-long outdoor campaign aimed at promoting its ‘Double Ayurveda for Double Benefits’ message in regions where Ayurveda has a strong cultural presence. The campaign spans...
Singapore – This year’s Smile Asia gala, held to raise funds for life-changing surgeries, confronted guests with the daily challenges of children with cleft lips and facial deformities through its ‘Unplayable Toys’ installation. The installation featured items such as the ‘Unpacifier’, ‘Jigsaw Jumble’...
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