Category: Marketing
The initiative seeks to encourage a shift from manual blade shaving to a faster, more convenient electric alternative.
The campaign, which debuted on Instagram and Facebook, showcased items including the Original Whopper, the X-tra Long Chicken, the 4-Cheese Whopper, the Chicken King, and the Double Cheeseburger.
As a rising leader in Southeast Asia’s digital economy, the Philippines is transforming its retail and e-commerce sectors through innovative technologies and data-driven strategies. With consumers increasingly seeking personalised experiences, seamless payment solutions, and connected omnichannel journeys,...
Ogilvy said Talbot leaves behind a strong creative leadership team consisting of Max McKeon, Ant Simmons, Nina East, and Bridget Jung, who will continue building on the foundation he established.
The initiative is a collaboration with the creators of The Singaporean Dream, a popular satirical card game that humorously reflects everyday Singaporean life and aspirations.
The collaboration aims to promote Singapore’s tourism appeal to global audiences, using K-content to reach fans of JISOO and inspire both Korean and international travellers to explore the city’s diverse landscapes and culture
The two companies first partnered in 2021, when StarHub purchased a 50.1% stake for an initial consideration of S$70.8 million.
The campaign features a limited-edition cup cover styled after her signature paper bag, which quickly gained traction online. In-store, Gigi Coffee baristas donned full-sized bag replicas, translating the online concept into an offline experience.
In an exclusive conversation with MARKETECH APAC, Sok Hoon mentioned that her approach will begin with a critical evaluation of how to differentiate their strategies within the competitive landscape of the hospitality industry.
The campaign sits under Tiger’s new local platform, “Our Roar, Our Way,” a celebration of the unapologetic ways Singaporeans live, connect, and express themselves. And in true local fashion, the game nods to the nation’s famously kiasu, must-win spirit — the same drive that has propelled Singapore’s...
![[Technology] ChatGPT x Viber](https://marketech-apac.com/wp-content/uploads/2026/07/Technology-ChatGPT-x-Viber.webp)