Category: Marketing
Singapore — KFC Singapore is introducing its biggest local brand campaign, “How Do You KFC?,” celebrating the different ways customers enjoy fried chicken. Fans are invited to share their eating rituals, with five chosen entries to be turned into limited-time menu items in stores. One participant...
Maneerat has extensive experience in digital marketing and business development, having led initiatives for brands in the retail, FMCG, automotive, and electronics sectors in Thailand.
Japan – Swarovski has opened a new flagship store in Osaka, marking its 130th anniversary with a three-level retail space designed to showcase both its heritage and modern creative direction. The store is located at 3-12-7 Minamisemba Chuo-ku, near the Shinsaibashi shopping district, one of Osaka’s busiest...
In the statement, they stated that said decision has not come lightly, and after much reflection, they have concluded that the combination of external market challenges and rising operational costs leaves them with no viable path forward.
Hong Kong — Trend Micro Incorporated, a global cybersecurity leader, has been named an official partner of the McLaren Formula 1 Team for the remainder of the 2025 season and beyond. Matt Dennington, co-chief commercial officer at McLaren Racing, said: “It is fantastic to have Trend join the McLaren...
Hong Kong – Cedar Hong Kong, a content marketing agency under BBDO Asia Pacific, has named long-time executive Mark Tjhung as its new managing director. Tjhung has been with Cedar Hong Kong since its establishment in 2015, holding roles including editor, content director and, most recently, managing...
Cheil Indonesia strengthens leadership with Young Min Ha as retail marketing head for Samsung Mobile
Jakarta, Indonesia — Cheil Indonesia has appointed Young Min Ha as head of retail marketing for Samsung Mobile, following his tenure at Cheil KSA where he led retail strategy for Samsung Mobile and Consumer Electronics. In Saudi Arabia, he drove large-scale in-store transformations, fixture innovation...
Hong Kong – Carlsberg Brewery Hong Kong and Young Master Brewery have formed a strategic partnership under an exclusive distributorship agreement, covering the distribution and sales of Young Master’s full range of beers and ready-to-drink (RTD) products in Hong Kong and Macau. Founded in Hong Kong and...
Manila, Philippines– The Department of Trade and Industry (DTI) has convened the fifth regular meeting of the Philippine Creative Industries Development Council (PCIDC), advancing key initiatives to support the country’s creative economy. Through this meeting, the council officially endorsed the...
The two new companies, whose final names will be announced at a later date, are currently referred to as “Global Taste Elevation Co.” and “North American Grocery Co.”
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