Category: Marketing
Hong Kong – International travel, lifestyle, and accessories brand TUMI has introduced “Icons Tested,” a campaign that explores what it means to be iconic. The campaign is presented through the perspectives of McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda. It draws the...
Singapore – Singapore Airlines (SIA) has introduced a new in-flight safety video that presents essential safety features while showcasing Singapore’s landmarks, neighbourhoods, and communities. Created in collaboration with the Singapore Tourism Board (STB), the video features SIA cabin crew at locations...
The initiative positions Accor hotels as the preferred choice for both players and fans, drawing on footy culture and humour to connect with audiences.
Denmark — Embracing creativity and play, LEGO group collaborated with Marvel Cinematic Universe actor, Tom Holland in bringing the ‘Never Stop Playing’ short film to life. The initiative seeks to promote the idea that growing up does not have to mean giving up on play, and is part of the group’s annual...
The project was developed with TBWA\Melbourne, Revolver and Glue Society. Production involved extensive safety protocols and off-road access planning.
Manila, Philippines – Ford Philippines has introduced the #iDriveFord campaign to highlight the experiences of its vehicle owners and strengthen the brand’s connection with its community. The campaign encourages Ford drivers to post photos or videos on Facebook, Instagram, or TikTok, use the hashtag...
Philippines — The Creator and Influencer Council of the Philippines (CICP) has issued an official statement addressing the promotion of illegal online gambling by creators and influencers. The move comes amid growing public concern over gambling-related content and advertising across digital and physical...
Taiwan – Tired of your fries getting swiped? McDonald’s Taiwan has rolled out a new campaign featuring ‘Kung Fries’—a tongue-in-cheek martial art designed to help people defend their fries from sneaky fingers. Developed in partnership with Leo Taiwan, the campaign enlisted Kung Fu master Scott Hung,...
Singapore — McDonald’s is bringing attention to the new McCrispy Burger in Singapore through an out-of-home campaign created by OMD, highlighted by an interactive staircase installation at Dhoby Ghaut MRT station. The McCrispy Crunch staircase produces crunch sounds and lights up with each step, inviting...
The initiative is positioned as part of Sephora’s global brand platform, ‘We Belong to Something Beautiful’, and highlights the company’s offering of more than 1,500 foundation shades, encouraging consumers to use makeup as a form of self-expression.
