Category: Marketing
Vietnam – Huw Gildon has rejoined Publicis Groupe Vietnam as chief strategy officer (CSO), returning to the agency for the first time since his departure in 2015. Bringing 25 years of international and APAC experience, Gildon joins Publicis Groupe to strengthen the agency’s strategic capabilities in...
Singapore — Retailer COURTS has confirmed it was contacted by the Competition and Consumer Commission of Singapore (CCS) over website design features that may have misled consumers, saying the issue has since been fully rectified and affected customers refunded. “COURTS confirms that it had been contacted...
Manila, Philippines — Following the news of the Omnicom-IPG merger, Philippine advertising agency formerly known as MullenLowe TREYNA rebrands as TREYNA, taking its name from its founders and current leaders. Tracing its origins to Lintas led by Francis B. Trillana in 1978, the agency has operated under...
Following this transition, Sean stated that Daniel Kee, most recently the executive creative director at MullenLowe Singapore, will take helm of the creative leadership for the newly-formed integrated agency.
Kuala Lumpur, Malaysia – CHAGEE has rolled out its new holiday campaign in Malaysia, centering around the idea of enjoying the small, meaningful rituals. Featuring a collaboration with Sanrio’s Hello Kitty and a new seasonal beverage launched on December 12, the campaign underscores the brand as a companion...
Malaysia – Naga DDB Tribal has announced the return of three former Nagarians—Walter Teoh, Jeff Ooi, and Andrea Ma—to strengthen its leadership and creative capabilities as the agency continues to evolve through the Naga Network. The agency said the return of the three seasoned professionals marks another...
Singapore – Rudi Ramin, a marketing executive with previous leadership roles at Google and Unilever, has launched Arvento Advisory, a Singapore-based consultancy aimed at helping brands, agencies, and publishers derive greater value from their media spend. Arvento Advisory has signed a media representation...
Japan – Amid an industry shaken by layoffs, UltraSuperNew has launched a new campaign to spread festive cheer and spotlight creatives ready to answer the call. Titled ‘Tokyo Calling’, the campaign features UltraSuperNew’s logo projected onto the night sky above iconic landmarks in the cities where its...
Singapore — Gutenberg has announced a strategic partnership with CambrianEdge.ai, formalising a two-year transformation that has repositioned the agency as what it describes as the world’s first global AI-powered marketing firm. The collaboration marks the culmination of an internal restructuring initiative...
China – Carlsberg Asia has taken a major step in linking premium dining with digital accessibility through a first-of-its-kind collaboration with quick-commerce giant Meituan. The partnership includes Carlsberg’s first collaboration with Meituan’s Black Pearl Restaurant Guide, China’s leading dining...
