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Category: Global

Starbucks to close NFT loyalty programme by end of March
Starbucks to close NFT loyalty programme by end of March
Posted on March 21, 2024
by Teddy Cambosa
The marketplace for the programme’s NFT selection will officially move to Nifty, another NFT marketplace. Moreover, its official Discord server was closed on March 19.
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Joyce Yu
COMCO Mundo announces appointment of Joyce Yu as managing director for Southeast Asia 
Posted on March 19, 2024
by MARKETECH APAC
Yu's new position includes growing COMCO's Experience+ division and fortifying the group's flagship brands, New PR and Smart Social. Services include events, branding, advertising, and special media executions are the main areas of focus for this sector. 
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Ogilvy One leaders
Ogilvy One announces multiple key appointments for its global leadership
Posted on March 19, 2024
by MARKETECH APAC
Ogilvy One announces new multiple global leadership and launches next-generation services targeted at cultivating more partnerships through purposeful design. Ogilvy uses a strategy to develop partnerships that deliver business, brand, and customer value, guided by creativity, powered by data, and augmented...
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Sensor Tower & data
Sensor Tower announces the acquisition of market intelligence platform data.ai
Posted on March 19, 2024
by MARKETECH APAC
With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding its clientele to include companies like Microsoft, Sky, and Bandai Namco, all of which make use of data.ai's mobile app intelligence solutions. This move strengthens Sensor Tower's standing as a supplier for investors,...
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Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Discovery Channel teams up with Genshin Impact for nature benefit collaboration
Posted on March 15, 2024
by Teddy Cambosa
For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.
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IBM announces layoffs across marketing, comms staff
IBM announces layoffs across marketing, comms staff
Posted on March 14, 2024
by Teddy Cambosa
According to media reports, the IBM layoffs were made by the company’s chief communications officer Jonathan Adashek in a meeting that only lasted seven minutes amongst those in the marketing and communications teams who will be affected.
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Decathlon moves people with purpose in latest brand refresh efforts
Decathlon moves people with purpose in latest brand refresh efforts
Posted on March 14, 2024
by Teddy Cambosa
Made with creative agency Wolff Olins and AMV BBDO, Decathlon presents an overhauled strategy, visual identity, and overall brand experience, redesigned to more clearly align its 85 ‘in-house’ brands with the overarching Decathlon brand.
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Singapore comes into life through 3D billboards in global campaign by STB in five major cities
Singapore comes into life through 3D billboards in global campaign by STB in five major cities
Posted on March 12, 2024
by Teddy Cambosa
The campaign, executed alongside BBH Singapore and The Shophouse @ Publicis, features the 3D out-of-home billboard that shine the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences.
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TCL empowers women to turn dreams into reality in latest IWD campaign
TCL empowers women to turn dreams into reality in latest IWD campaign
Posted on March 11, 2024
by Teddy Cambosa
The campaign, titled #EchoesOfGreatness, pays homage to renowned silent film actress Dorothy Cumming, who travelled from Australia to the United States in mid-1916 to follow her ambition of establishing a career in Hollywood.
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AS Watson puts an inclusive spotlight with launch of worldwide gender equity campaign 
Posted on March 8, 2024
by MARKETECH APAC
 International health and beauty retailer AS Watson has announced that it is the first to sign the Women's Empowerment Principles. These principles are part of a global campaign spearheaded by UN Women (United Nations Entity for Gender Equality and Women's Empowerment), which aims to promote gender equity...
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