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Category: Global

NBCUniversal unveils partnership with in-game advertising Anzu
NBCUniversal unveils partnership with in-game advertising Anzu
Posted on March 1, 2022
by Teddy Cambosa
This partnership will further enrich NBCUniversal’s capabilities in growing entertainment areas like gaming and esports. 
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Magnite acquires Carbon to accelerate publisher audience activation
Magnite acquires Carbon to accelerate publisher audience activation
Posted on March 1, 2022
by Teddy Cambosa
Independent omnichannel sell-side advertising platform Magnite has acquired Carbon, accelerating its goals around audience solutions.
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AZK Media appoints Julie Cooper as senior content and communications specialist
AZK Media appoints Julie Cooper as senior content and communications specialist
Posted on February 28, 2022
by MARKETECH APAC
Julie Cooper’s appointment sets to strengthen AZK Media's cross-border capability across the UK/EMEA, US and APAC.
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Vice-Virtue-Decentraland
Virtue Worldwide launches virtual metaverse office for VICE Media Group
Posted on February 24, 2022
by Kathleen Murata
Created by Virtue, the new metaverse office of VICE Media Group allows its creative workforce to come together virtually in Decentraland.
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Brian Gleason Criteo
Adtech Criteo appoints Brian Gleason as new chief revenue officer
Posted on February 18, 2022
by Kathleen Murata
Brian Gleason will be focusing on helping clients drive outcomes on the open internet through the adtech’s Commerce Media Platform solutions.
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Optimizely taps Google Cloud to drive joint innovation, next-gen experimentation
Optimizely taps Google Cloud to drive joint innovation, next-gen experimentation
Posted on February 18, 2022
by Teddy Cambosa
Digital experience platform Optimizely has entered into a strategic partnership with cloud services provider Google Cloud to drive joint innovation and next-gen experimentation
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Anzu tapped as in-game adtech provider for Saber Interactive’s ‘Dakar Desert Rally’
Anzu tapped as in-game adtech provider for Saber Interactive’s ‘Dakar Desert Rally’
Posted on February 18, 2022
by Teddy Cambosa
Anzu is helping the team replicate that; advertisers will be able to run their banner and video ads on games such as Dakar Desert Rally.
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Havas Group's jump into the metaverse comes with plans to inaugurate its first virtual village - the 69th Havas Village.
Havas Group jumps into the metaverse, partners with The Sandbox
Posted on February 17, 2022
by Teddy Cambosa
Havas Group's jump into the metaverse comes with plans to inaugurate its first virtual village - the 69th Havas Village.
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‘Progress. Protected’ is the message of ESET’s new brand positioning
‘Progress. Protected’ is the message of ESET’s new brand positioning
Posted on February 17, 2022
by Teddy Cambosa
'Progress. Protected' by ESET aims to show the company's message of moving forward always with a purpose.
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Outbrain-Paul-Knegten
Outbrain welcomes Paul Knegten to take newly created role of CMO
Posted on February 14, 2022
by Kathleen Murata
As Outbrain's new CMO, Paul Knegten will be responsible for leading the platform's global marketing initiatives.
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