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Category: Global

WPP-and-Epic-Games
WPP ties with Epic Games to scale metaverse capabilities
Posted on May 6, 2022
by Kathleen Murata
The partnership will help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
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BIG TECH
Big Tech to snare 10% of global ad spend by 2030
Posted on May 6, 2022
by MARKETECH APAC
Globally recognized tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030.
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PH-based Yellow Cab Pizza opens new branch in Texas
PH-based Yellow Cab Pizza opens new branch in Texas
Posted on May 6, 2022
by Teddy Cambosa
This marks Yellow Cab Pizza’s newest venture into the United States, as well as its tenth chain opening during the global pandemic.
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Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Posted on May 6, 2022
by Teddy Cambosa
Through her new roles, Honey Bajaj will pioneer CleverTap's extensive program to help companies reimagine customer experience.
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Starbucks announces ventures into NFTs
Starbucks announces ventures into NFTs
Posted on May 5, 2022
by Teddy Cambosa
The themes of these upcoming NFT collections will be born of Starbucks artistic expressions, both heritage and newly created.
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Facebook shuts down podcast platform
Facebook shuts down podcast platform
Posted on May 5, 2022
by Teddy Cambosa
Some of those components that will be discontinued include Soundbites, Podcasts and the Audio destination on Facebook.
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Spotify’s ‘virtual universe’ on Roblox allows online fan, artist relationship
Spotify’s ‘virtual universe’ on Roblox allows online fan, artist relationship
Posted on May 4, 2022
by Teddy Cambosa
The new virtual experience 'Spotify Island' allows fans and artists to engage with one another through the game itself at Roblox.
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Publicis Groupe to acquire SaaS e-commerce intelligence platform Profitero
Publicis Groupe to acquire SaaS e-commerce intelligence platform Profitero
Posted on May 4, 2022
by Teddy Cambosa
Through the acquisition, Publicis Groupe will combine Profitero’s industry leading product data and analytics with the Groupe’s retail media, data, and commerce solutions.
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Red-Havas-and-me&u-communications-mandate
Red Havas nabs global PR remit of mobile ordering platform me&u
Posted on May 3, 2022
by Kathleen Murata
The remit will see Red Havas managing me&u's PR services and media relations across B2B and B2C in Australia, the UK, and the USA.
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MoEngage, Microsoft team up to empower customer-centric enterprises
MoEngage, Microsoft team up to empower customer-centric enterprises
Posted on April 29, 2022
by Teddy Cambosa
Through the partnership with MoEngage, brands can now use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles.
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