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Category: Featured

David Cook Initiative
David Cook to head marketing of Initiative, agency’s consulting division IQ
Posted on February 6, 2023
by Teddy Cambosa
He will deliver high-level strategic media recommendations to C-suite leaders and agency’s marketing program, while supporting its focus on industry thought leadership and progression.
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GroupM’s addressable TV solution Finecast officially launches in the Philippines
GroupM’s addressable TV solution Finecast officially launches in the Philippines
Posted on February 6, 2023
by Teddy Cambosa
The launch of Finecast, which took place at the Globe Auditorium in Bonifacio Global City in Manila on February 2, will add to the market’s addressable TV capabilities.
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Kargo jumps into CTV adtech via VideoByte acquisition
Kargo jumps into CTV adtech via VideoByte acquisition
Posted on February 6, 2023
by Teddy Cambosa
VideoByte will be adding innovative CTV advertising technology to broaden Kargo’s offerings to its brand partners and their audiences.
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Rachel Walker VMLY&R appointment
VMLY&R appoints Rachel Walker as head of strategy for Melbourne, Sydney
Posted on February 3, 2023
by Teddy Cambosa
She will be responsible for connecting the client’s business growth with creative excellence across the Sydney and Melbourne client portfolios.
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SEA marketers to increase retail media spend within 12 months: report
SEA marketers to increase retail media spend within 12 months: report
Posted on February 3, 2023
by Teddy Cambosa
In the report, around 87% of the respondents intend including retail media as part of their media plans within the next 12 months. Moreover, it is also worth noting that retail media advertising accounts for 1 in 5 advertising dollars spent.
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Wunderman Thompson India bags strategy and creative remit of Czech automobile brand ŠKODA
Wunderman Thompson India bags strategy and creative remit of Czech automobile brand ŠKODA
Posted on February 3, 2023
by MARKETECH APAC
The remit is inked to last for three years, where the business will be led and operated out of Wunderman Thompson’s Mumbai office.
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Digimind Report
Social listening report reveals Thailand tops volume of social media conversations on luxury brands in 2022
Posted on February 3, 2023
by Teddy Cambosa
Thailand recorded 2.9 million online mentions that talked about the top 10 luxury brands in 2022.
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Ex-BBH Russell Barrett joins TBWA\India as CCEO
Ex-BBH Russell Barrett joins TBWA\India as chief creative experience officer
Posted on February 3, 2023
by Teddy Cambosa
In his new role at TBWA\India, Russell Barrett will be setting the creative vision and total brand experience to the agency’s clients.
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Adelene Foo Grab MY MD
Grab’s ten-year veteran Adelene Foo appointed as managing director for Malaysia
Posted on February 3, 2023
by Teddy Cambosa
In her new role, Adelene Foo will oversee the business strategy and operations of Grab’s businesses in Malaysia.
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Influencers, D2C brands make personal care amongst top three violative sectors in ads, discloses ASCI
Influencers, D2C brands make personal care amongst top three violative sectors in ads, discloses ASCI
Posted on February 3, 2023
by Teddy Cambosa
Advertising Standards Council of India's report unveiled that the personal care sector contributed to 12% of all objectionable advertisements examined.
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