Category: APAC
The research by IAS notes that most users rely on the context of the ad to perceive reflection and engagement to a certain brand.
The new research by SpotX reports that 70% of OTT consumers in APAC watch at least once a week.
Initially set for brands in India, MoEngage and Merkle Sokrati hope that the partnership will be more widely available to brands in APAC.
A new collaborative study suggests that despite the anecdotal definition of success from being a drop-out, an entrepreneurship background is still vital for start-ups.
This month, it's all about inspiring stories ranging from innovative marketing campaigns to new appointments of marketing leaders.
The new Agoda GoLocal Tonight feature now lets users across Asia Pacific to book their next spontaneous travel easily.
Data and AI company ADA has launched its new martech solutions for the growing needs of digital marketers across Asia Pacific.
Munshi has served with Edelman for around 18 years, and has a diversified experience in handling brand and creative teams.
Thanks to esports consultancy firm Mana, AdColony is able to buy sponsorship rights with Mobile Legends to showcase in-game ads across the game.
This April, all marketing teams of universities in APAC are invited to join the webinar, to learn how to recalibrate their web strategies amid the massive shift to virtual learning.
