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Category: APAC

PCMA DES APAC
This veteran events firm is offering digital event strategy certification for APAC execs
Posted on May 4, 2021
by Kathleen Murata
Global business events platform PCMA has launched an APAC-specific digital event strategy course, which will be led by regional experts.
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Midea Thailand Smart Factory
Midea ropes in MediaMonks to launch lineup of future-oriented CX
Posted on May 4, 2021
by MARKETECH APAC
Midea is slated to launch a line of AI and AR-enabled initiatives for its customer experience and has roped in creative tech company MediaMonks as partner.
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Collab-Asia-Nintendo-Deal-Gameplay-Monetization
Content studio Collab Asia OKs gameplay monetization through Nintendo deal
Posted on May 4, 2021
by Teddy Cambosa
Through the new deal, game content creators of Collab Asia can now monetize their Nintendo gameplays, from Facebook, YouTube and Twitch.
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S. Subramanyeswar MullenLowe Lintas
MullenLowe Group elevates S. Subramanyeswar as Chief Strategy Officer for Asia Pacfic
Posted on May 3, 2021
by MARKETECH APAC
It will be a dual role for Subbu who's going to retain his leadership in the India team.
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South-China-Morning-Post-Advertising-Revamp-News-Company
SCMP rebrands commercial business team to ramp up consumer intelligence
Posted on May 3, 2021
by Teddy Cambosa
Through the revamp, SCMP Advertising aims to position itself as a leading insight-driven brand partner for clients across APAC.
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Essence-Impact-Digital-Transformation-APAC-Non-Profit
Global media agency Essence launches pro bono initiative for APAC non-profits
Posted on April 30, 2021
by Teddy Cambosa
Through the initiative, Essence will be in touch with non-profit organizations to step up their digital transformation strategies such as marketing and media activation.
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MARKETECH APAC Reports Top 5
MARKETECH APAC’s top 5 stories for April: A data and AI company takes number 1 spot
Posted on April 30, 2021
by MARKETECH APAC
The top stories for this month are all about introducing trailblazers in the area of e-commerce, gaming, media planning and digital content. Take a look.
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dentsu apac common ground
Dentsu APAC launches internal initiative ‘Common Ground’ to unite offices
Posted on April 28, 2021
by Kathleen Murata
Media company dentsu has launched a new internal initiative called ‘Common Ground’ for its employees in APAC, with the aim to unite its internal expansive network.
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verizon media paul sigaloff
Verizon Media names new vice president for ANZ and INSEA regions
Posted on April 27, 2021
by Kathleen Murata
Media company Verizon Media has promoted Paul Sigaloff as the new vice president of ANZ and INSEA regions.
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Virtual Influencers - are they all they're cracked up to be?
Virtual influencers - are they all they're cracked up to be?
Posted on April 27, 2021
by MARKETECH APAC
Non-human influencers are rising in popularity, but what do they really offer that their breathing counterparts haven't in their ambassadorship?
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