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Category: APAC

Why marketers will prioritize Gametech
Why marketers will prioritize gametech
Posted on September 9, 2021
by MARKETECH APAC
Gametech providers must support marketers to understand how best to approach gaming, supported by research and insights.
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Wootag-Sports-Signal-Video-Interaction
Wootag launches new feature catered to drive video interactives through sports events
Posted on September 8, 2021
by Teddy Cambosa
The Sports Signal feature from Wootag allows marketers to utilize video entertainment content for interactable sponsored content.
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The next phase of hypergrowth in esports
The next phase of hypergrowth in esports
Posted on September 7, 2021
by MARKETECH APAC
The esports industry is growing exponentially and on a global scale. It's high time to reassess how to integrate esports into your business and marketing strategy.
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India-based RepIndia sparks int’l expansion with two new mandates from SG brands
India-based RepIndia marks int’l expansion with two new mandates from SG brands
Posted on September 6, 2021
by MARKETECH APAC
India's digital agency RepIndia sees the expansion as a natural progression of its business, having already established a strong name in its home country.
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MARKETECH Mondays feat. PSB Academy’s assistant VP of marketing, Jovan Lin
MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin
Posted on September 6, 2021
by MARKETECH APAC
With more than a decade of experience in the marketing industry, Jovan actually had his start in the construction line. Find out how he made the successful transition.
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Genesys Assaf and Stephen
CX firm Genesys welcomes two new senior hires to boost APAC presence
Posted on September 3, 2021
by Kathleen Murata
The appointments of Assaf Tarnopolsky and Stephen Hamill come after the head of APAC Gwilym Funnell’s elevation.
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inmobi report ott platforms
Consumers across APAC prefer OTT platforms the most: study
Posted on September 3, 2021
by Kathleen Murata
The study by InMobi seeks to examine APAC consumer preferences for over-the-top (OTT) video platforms.
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Klook - Klook Integrates with Google Image
Klook integrates with Google, enables operators to be featured on ‘Things to do’
Posted on August 31, 2021
by MARKETECH APAC
Travel operators at Klook can now operate as a site listing on Google Things to do.
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MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
Posted on August 30, 2021
by MARKETECH APAC
This month's most read stories all come from platforms and marketing tech. Get to know each 5 of them.
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MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
Posted on August 29, 2021
by MARKETECH APAC
For the second time, we have invited a marketing leader from the higher education sector for a chat – Australian Institute of Business' Stephanie George.
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