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Category: APAC

Auth0 survey cart abandonment
About 87% of APAC firms admit potential customers abandon shopping carts due to arduous logins–survey
Posted on July 21, 2021
by Kathleen Murata
The latest Auth0 survey found that 87% of APAC organizations admit that potential customers abandon their cart or sign-up process.
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AppsFlyer-Sam-Chiu-Senior-Director-Marketing-APAC
AppsFlyer welcomes new APAC senior director for marketing
Posted on July 21, 2021
by Teddy Cambosa
In his new role as APAC senior director for marketing, he will be responsible for spearheading AppsFlyer’s brand awareness, strategic marketing strategies.
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EventX-HTC-VIVE-Virtual-Reality-Funding-Partnership
Virtual event platform EventX scores partnership, US$10m funding from HTC VIVE
Posted on July 21, 2021
by Teddy Cambosa
EventX will utilize the VR technology from HTC VIVE to empower their virtual event management strategies for clients in APAC.
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ZALL STRATEGIC REBRAND
B2B e-commerce group in China, ZALL, aims for global name with strategic rebrand
Posted on July 16, 2021
by Kathleen Murata
ZALL's strategic rebrand aims to create an open and interconnected B2B trading ecosystem between China and ASEAN.
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How the pandemic transformed the customer experience agent into empathetic community manager
How the pandemic transformed the customer experience agent into empathetic community manager
Posted on July 16, 2021
by MARKETECH APAC
At the end of the day, the complex consumer that embodies a multitude of attitudes just wants, above all, to feel understood.
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Denstu-APAC-Ad-Spend-Growth-Report
APAC ad investment projected to grow significantly to 6.3% by 2022
Posted on July 13, 2021
by Teddy Cambosa
The latest report from dentsu unveils the strength of at spend scene in APAC despite pandemic woes, and is forecasted to improve next years.
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GetIT_Japan_APAC
B2B tech marketing agency GetIT expands int’l presence with new Tokyo office
Posted on July 13, 2021
by MARKETECH APAC
GetIT is a B2B marketing consulting and solutions firm dedicated to brands in the technology, IT, and telecom industries.
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Qualtrics-Financial-Services-APAC-Report (1)
One in four of APAC consumers on the hunt for new finserv providers
Posted on July 13, 2021
by Teddy Cambosa
New data from Qualtrics reveals the greater changes seen within the APAC finance scene and their interaction with their users.
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Wunderman-Thompson-Commerce-Report-APAC
About 49% of shoppers in APAC now hesitant to shop in-store: report
Posted on July 9, 2021
by Teddy Cambosa
From an APAC perspective, the new report by Wunderman Thompson the majority of shoppers now shifting to online channels for their needs.
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ncs group x dentsu
Tech firm NCS Group in APAC endeavors into a rebranding
Posted on July 8, 2021
by Kathleen Murata
NCS Group has launched its new brand identity and campaign to drive growth, alongside dentsu international.
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