Category: APAC
Sanborn, part of the Kantar Australia Board, is appointed a as the new head for Kantar marketplace in APAC.
As screen-fatigued audiences start spending more time outside, they would still look for ways to get entertained by brands, thus, the 'rebirth' of this ad platform.
Three more senior hires are included within Edelman in APAC as part of boosting its creative standing in the agency.
IPG has tapped Mish Fletcher to be its first-ever chief growth officer for the APAC region, to help drive growth for its clients.
Infobip unifies the workspace for customer agents to respond and attend to customers on a variety of channels.
Damien Healy, formerly of dentsu and Xaxis, is now appointed as the new digital operations officer of MiQ at APAC.
Aside from her role in the global creative experience council, dentsu international has also tapped Merlee Jayme to be its new CCO for APAC.
Meshh's expansion to APAC region aims to help and guide Sydney brands and agencies in managing their physical campaigns.
Two of the stories are also about making great strides in the areas of esports advertising and campaign measurement. Take a look.
'Social Ads' by AdColony aims to integrate seemingly traditional ads online to an in-game advertising setup.
