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Category: APAC

Cheetah Digital
Cheetah Digital partners Seinfeld actor Wayne Knight to personify ‘cookies’ in new ad
Posted on October 1, 2021
by Kathleen Murata
Martech MarCheetah Digital's new campaign aims to discuss the post-cookie world, with the creation of ‘Dennis’ the ‘creepy marketer.’
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Aimazing-Imran-Mohamad-Head-of-Marketing (1)
Ex-Shopback marketing head Imran Mohamad joins Aimazing as head of marketing
Posted on October 1, 2021
by Teddy Cambosa
As the head of marketing at Aimazing, Mohamad will be responsible for the overall brand and marketing objectives of the group.
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dentsu gaming
Dentsu unveils new gaming solution for APAC brands, ‘dentsu gaming’
Posted on October 1, 2021
by Kathleen Murata
'Dentsu Gaming' is led by its guiding principle of authentic and ‘respectful’ engagement within the gaming community.
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Cisco-APAC-SMB-Report-Cybersecurity
Amid unprecedented rise of digital, 94% of SMBs in APAC have implemented ‘some sort’ of cybersecurity
Posted on October 1, 2021
by Teddy Cambosa
Cisco reports that the majority of APAC SMBs are implementing at least one sort of cybersecurity measures.
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MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
MARKETECH APAC’s Top 5 Stories for September: BNPL in Thailand clinches top spot
Posted on September 30, 2021
by MARKETECH APAC
For this month's top stories, Thailand makes an inaugural entry while the industry of career coaching is also seen turning heads this month.
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PubMatic Kunduri
PubMatic appoints Vijay Anand Kunduri as new VP of OTT business for APAC
Posted on September 30, 2021
by Kathleen Murata
Vijay Anand Kunduri will be accelerating the growth of the PubMatic’s OTT and video business across the region.
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ADA-Pandemic-Recovery-Index-Dashboard-Launch
ADA’s newly-launched dashboard features insights on consumer behavior
Posted on September 30, 2021
by Teddy Cambosa
'The Recovery Index' by ADA features data and insights across select SEA and South Asian countries on consumer behavior.
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Society Pass VN
Vietnam-based loyalty platform Society Pass closes Series C funding to drive growth in SEA, SA
Posted on September 29, 2021
by Kathleen Murata
Society Pass is a loyalty and data marketing ecosystem that operates multiple e-commerce and lifestyle platforms across its key markets.
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The Ritz-Carlton_Team One_APAC Campaign_1
Global hotel brand The Ritz-Carlton launches APAC campaign, presents travel as a ‘gift’
Posted on September 29, 2021
by MARKETECH APAC
In partnership with agency Team One, the campaign spotlights how travel is a gift of ‘escape’, ‘discovery’ as well as ‘tranquility’ and the like.
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GroupM-Twitch-Partnership-APAC-Gamers
GroupM, Twitch partnership to give advertisers access to APAC gamers
Posted on September 28, 2021
by Teddy Cambosa
GroupM's clients will be now able to access Twitch audience statistics to serve streaming ads more inclusively and serves better for consumer benefit.
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