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Category: APAC

Asia-PR-Werkz-Brand-Revamp-PR-Agency
PR agency Asia PR Werkz marks silver year with major brand revamp
Posted on August 13, 2021
by Teddy Cambosa
The rebrand from Asia PR Werkz signal's the forward-thinking ideology of the agency in winning more clients in the region.
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How to integrate sport into your marketing in an authentic and inclusive way
How to integrate sport into your marketing in an authentic and inclusive way
Posted on August 13, 2021
by MARKETECH APAC
Sports mean action but its value to consumers may stand for a lot more such as one's well-being and the togetherness that the activity brings.
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JobStreet’s parent firm names former HOOQ marketing head as new CMO for Asia
JobStreet’s parent firm names former HOOQ marketing head as new CMO for Asia
Posted on August 11, 2021
by MARKETECH APAC
SEEK Asia manages leading job portal brands JobStreet and JobsDB.
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behavioral science practice ogilvy
Ogilvy Consulting launches ‘Behavioral Science’ practice in Asia
Posted on August 11, 2021
by Kathleen Murata
The practice works to creatively apply the insights of behavioral science to diagnose, create, and validate ‘unseen opportunities’.
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Reprise-APAC-Shopping-Consumer-Behavior
Online shopping, promotions and convenience: the trinity of the modern APAC shopping experience
Posted on August 10, 2021
by Teddy Cambosa
New research from Reprise unveils the significant changes evident across consumer behavior in Asia-Pacific.
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Why B2B digital marketing needs a unique approach
Why B2B digital marketing needs a unique approach
Posted on August 6, 2021
by MARKETECH APAC
It's easy to fall into the trap of adopting the same a B2C marketing approach, but to hit business objectives, tailor-fitting is utterly required.
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TripleLift-APAC-Expansion-Henry-Shelley-MD
Adtech TripleLift sets afoot on APAC market, appoints new MD
Posted on August 6, 2021
by Teddy Cambosa
To mark their APAC expansion, TripleLift has appointed Henry Shelley as their latest managing director.
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Programmatic-Advertising-JAPAC-OpenX-ExchangeWire
Current programmatic activity 30% higher in JAPAC compared to pre-COVID period
Posted on August 5, 2021
by Teddy Cambosa
New data from OpenX and ExchangeWire unveils strengthened programmatic endeavors across businesses in JAPAC, despite rough times brought by the pandemic.
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Huawei-Cloud-Spark-Founders-Summit-Startup-APAC
Huawei to invest US$100m to the APAC startup system for 3 years
Posted on August 4, 2021
by Teddy Cambosa
The pledge is a continuation of the company's stride to improve its aid in the startup scene in APAC.
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Magnite-APAC-New-Leadership-Members
Magnite announces new leadership roster in APAC
Posted on August 3, 2021
by Teddy Cambosa
Buxton and Sehgal compose the new leadership roster for Asia-Pacific roster at Magnite.
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