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Category: APAC

Gupshup acquires conversational AI platform Active.Ai
Gupshup acquires conversational AI platform Active.Ai
Posted on April 8, 2022
by MARKETECH APAC
This comes after Gupshup recently unveils its rebranding. 
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Ex-Manulife Julie Nestor joins Mastercard as head of marketing for APAC
Ex-Manulife Julie Nestor joins Mastercard as head of marketing for APAC
Posted on April 8, 2022
by Teddy Cambosa
Julie Nestor will also focus on deepening consumer engagement through ‘Priceless’ – Mastercard’s long-standing marketing platform.
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Mobile marketing Adjust launches new advanced analytics solution
Mobile marketing Adjust launches new advanced analytics solution
Posted on April 7, 2022
by MARKETECH APAC
Adjust Datascape is designed to deliver business-critical KPIs and performance metrics faster and easier.
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foodpanda’s latest social impact report focuses on digitalisation support for MSMEs
foodpanda’s latest social impact report focuses on digitalisation support for MSMEs
Posted on April 7, 2022
by Teddy Cambosa
foodpanda has recently published its latest social impact report, focusing on the initiatives for supporting communities, helping MSMEs digitise.
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Hybrid Theory appoints Sean Badlishah as MD for APAC
Hybrid Theory appoints Sean Badlishah as MD for APAC
Posted on April 7, 2022
by Teddy Cambosa
Prior to Hybrid Theory, Sean Badlishah also headed up three other successful agencies, the most recent of which was Zoo Group.
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InMobi, Anzu announce preferred programmatic in-game ad partnership for APAC
InMobi, Anzu announce preferred programmatic in-game ad partnership for APAC
Posted on April 6, 2022
by Teddy Cambosa
InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe.
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SG-based Parcel Perform announces US expansion, appoints Tifanny Jensen as EVP of Americas
SG-based Parcel Perform announces US expansion, appoints Tifanny Jensen as EVP of Americas
Posted on April 6, 2022
by Teddy Cambosa
This development will enable Parcel Perform to provide on-site servicing to existing and new customers in the United States, Canada, and Latin America.
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APCO Worldwide announces double leadership change in Singapore
APCO Worldwide announces double leadership change in Singapore
Posted on April 5, 2022
by Teddy Cambosa
The changes at Singapore leadership follows APCO Worldwide's bolstering efforts in Asia-Pacific.
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Lenovo appoints dentsu international as paid media partner in APAC
Lenovo appoints dentsu international as paid media partner in APAC
Posted on April 5, 2022
by Teddy Cambosa
dentsu and Merkle B2B will manage the strategy, planning and buying for Lenovo with a focus on data convergence.
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Virtue Strategy Director Zoe Chen
Virtue names Zoe Chen as new strategy director for APAC
Posted on April 5, 2022
by Kathleen Murata
Zoe Chen will be drawing on the rich cultural insights of the Vice Media Group to work with its clients across the region.
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