Category: ANZ
Australia – As part of its return as a major partner of Vivid Sydney, Samsung Electronics has launched Sky Portal Studio, an interactive installation showcasing the creative and camera capabilities of the Galaxy S26 Ultra. Located at First Fleet Park in The Rocks, the activation features a series of...
Australia – Marketing diagnostics platform RAMMP has launched a free artificial intelligence (AI) plug-in designed to help businesses identify potential weaknesses in their marketing campaigns before they are deployed. The new tool integrates with AI assistants including Claude and ChatGPT through a...
According to the organisations, the refreshed platform aims to strengthen audience engagement and support participation in fundraising activities tied to the event.
Australia – NESCAFÉ has launched its new masterbrand campaign, “Make Your World”, celebrating the small, shared coffee moments that bring people together. Developed with Saatchi & Saatchi Australia, the brand-first initiative shifts focus to everyday interactions and quiet moments of connection,...
![[Agency Appointment] Molemap x Bread](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Molemap-x-Bread.jpg)
Australia – MoleMap has appointed independent creative shop Bread Agency as its social media agency partner across Australia and New Zealand, as healthcare brands in the region ramp up digital engagement amid rising consumer attention on preventative care. The partnership follows a competitive review...
![[Appointment] Jessica Lauria x UM AU](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Jessica-Lauria-x-UM-AU.jpg)
Sydney, Australia – UM Australia has appointed Jessica Lauria as Managing Director of its Sydney office, a leadership change aimed at sharpening client relationships and accelerating growth in an agency market still bruised by budget caution and shifting media spend across Asia-Pacific. She brings 25...
Australia – Honda Australia has appointed WiredCo. as its new social and content agency following a competitive pitch process. Under the appointment, WiredCo. will become part of Honda Australia’s agency village and lead social and content strategy across the brand’s portfolio, which includes cars, motorcycles,...
![[Creative Work] Suzuki AU x Mother's Day](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Suzuki-AU-x-Mothers-Day.jpg)
Melbourne, Australia – Suzuki Australia is steering its latest retail campaign towards value-conscious Australian consumers, positioning the Suzuki Swift Hybrid as a practical Mother’s Day purchase as households continue to watch fuel and living costs closely. Developed with independent creative agency...
![[Campaign] Honda AU x Prelude 2026](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Honda-AU-x-Prelude-2026.jpg)
Melbourne, Australia – Honda has relaunched the Honda Prelude in Australia, pairing its return with a campaign steeped in 1990s nostalgia—a period when the brand held a firmer grip on car culture across the region. The model, now reintroduced as a hybrid, marks one of Honda’s most prominent product pushes...
![[Campaign] Suncorp x Leo AU](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Suncorp-x-Leo-AU.jpg)
Sydney, Australia – In Australia’s sunburnt north, where cyclone warnings can arrive as quickly as a beach forecast, Suncorp is reframing how resilience is sold. The insurer has launched “Resilience Never Rests,” a new brand platform developed with Leo Australia, positioning preparedness not as a seasonal...
