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Category: ANZ

Agency Leadership Decoded: Think HQ’s Jen Sharpe on leading through growth and chaos
Agency Leadership Decoded: Think HQ’s Jen Sharpe on leading through growth and chaos 
Posted on March 24, 2026
by Teddy Cambosa
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding. 
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1
Crumbs fly as Maxibon goes ‘full cookie’ in latest campaign via SICKDOGWOLFMAN
Posted on March 24, 2026
by Sharona Nicole Semilla
Melbourne, Australia – In Australia’s crowded ice cream aisle, novelty still sells — particularly when it leans into absurdity, as Maxibon rolls out its Choc Chip Cookie Bon with an integrated campaign developed by SICKDOGWOLFMAN. The effort centres on a simple, if surreal premise: what happens when...
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Vodafone signals brand resurgence with challenger-focused campaign fronted by Ali Wong
Vodafone signals brand resurgence with challenger-focused campaign fronted by Ali Wong
Posted on March 24, 2026
by Teddy Cambosa
The campaign, developed by Howatson+Company, marks what the company describes as a shift from a period of rebuilding to one of renewed competitiveness, following a year of network expansion and business transformation.
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This New Zealand campaign offers ute prize to encourage early detection of testicular cancer
This New Zealand campaign offers a vehicle giveaway to encourage early detection of testicular cancer
Posted on March 23, 2026
by Teddy Cambosa
The campaign, called “Lump Lottery,” coincides with Testicular Cancer Awareness Month and seeks to address low rates of self-checking among men in New Zealand.
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0323 Samsung Aus
Samsung Australia launches Galaxy S26 campaign with microdrama series, offline activations
Posted on March 23, 2026
by Melissa Reyes
Sydney, Australia – Samsung Electronics Australia has rolled out a series of nationwide activations as part of a creative campaign developed with Clemenger BBDO, supporting the launch of its Galaxy S26 series and Galaxy Buds4 line. Central to the campaign is a microdrama series titled “The Elephant in...
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Westpac NZ partners with bespoke agency Goldilocks to advance brand transformation strategy
Westpac NZ partners with bespoke agency Goldilocks to advance brand transformation strategy
Posted on March 19, 2026
by Teddy Cambosa
The partnership is now fully operational and will support the bank across its brand, retail, and business portfolios.
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Australia moves toward stricter controls on infant formula marketing after voluntary code lapses
Australia moves toward stricter controls on infant formula marketing after voluntary code lapses
Posted on March 18, 2026
by Teddy Cambosa
The move follows a decision by the Australian Competition and Consumer Commission (ACCC) not to renew the Marketing in Australia of Infant Formulas (MAIF) Agreement, a voluntary code that expired in February 2025.
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0319 Pubmatic
Pubmatic rolls out programmatic advertising solution for live sports programs
Posted on March 18, 2026
by Melissa Reyes
Sydney, Australia – PubMatic has announced the rollout of its Live Moment Planning solution across premium live sports environments in Australia, including Foxtel’s Kayo SPORTS streaming service. The solution enables advertisers to activate programmatic campaigns in real time during live sports broadcasts,...
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Amazon Ads x Spotify AU
Amazon Ads integrates Spotify inventory to boost programmatic reach in Australia
Posted on March 18, 2026
by Sharona Nicole Semilla
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory...
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NAATI, SBS CulturalConnect unveil multilingual campaign promoting the value of being understood
NAATI, SBS CulturalConnect unveil multilingual campaign promoting the value of being understood
Posted on March 17, 2026
by Teddy Cambosa
The campaign focuses on everyday scenarios to underscore the role interpreters play in ensuring accuracy, confidentiality and professionalism in sensitive settings.
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