The film begins with Beckham handing the “playbook” to fans, symbolically inviting them to define the rules of the Pepsi Football Nation. It then follows a series of stylised scenes that highlight football culture beyond the match itself.
The initiative is supported by Digital Industry Singapore (DISG), a joint office formed by the Singapore Economic Development Board, Enterprise Singapore, and the Infocomm Media Development Authority.
In his new role as executive chairman, Cook will support certain company initiatives, including engaging with policymakers globally.
Among the campaigns he oversaw back at The Monkeys were “Play It Safe” for Sydney Opera House and “First Digital Nation” for Tuvalu.
According to GrowthOps, the campaign focuses on celebrating the determination and everyday progress of people across the country.
In the role, Gatt will focus on connecting the capabilities of Omnicom’s wider ecosystem, including the group’s marketing orchestration platform Omni as well as advisory services from Credera and The Loom, alongside broader data, technology, and agency expertise.
Developed in partnership with Bastion and supported by media and digital agencies Zenith and Digitas, the campaign centres on an interactive ALDI IQ Test, a short quiz aimed at helping shoppers gauge their grocery shopping knowledge.
The team will work to translate cultural and technological shifts into opportunities for brands operating in the region.
For more than 15 years, Emirosco “Michael” Sena has played a central role in shaping the brand and marketing evolution of Cebuana Lhuillier, one of
The initiative forms part of AEON360’s broader agentic commerce roadmap in the region, intended to make customer interactions—from product discovery to delivery and post-purchase support—adapt to shoppers’ needs in real time.
