Magawa was trained by APOPO as part of its HeroRATs programme, which deploys African giant pouched rats to detect explosives left behind by war.
According to the report, the data suggest that shared viewing experiences—particularly on CTV—create advertising environments that deliver stronger attention and engagement compared to solo viewing.
According to OpenX, the leadership changes reflect its continued investment in simplifying advertising by introducing greater intelligence on the supply side.
The platform also offers an open API that allows JB Hi-Fi to integrate the system with its existing retail systems and technology partners while maintaining control over its network.
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
At INVNT Group, storytelling is not just a creative philosophy but a strategic framework for building memorable brand interactions.
In this edition of Agency Leadership Decoded, she shares how her philosophy has evolved—and what it takes to lead agencies through uncertainty while nurturing the next generation of talent.
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
The move comes as marketers increasingly shift both consumer engagement strategies and marketing budgets toward social platforms, prioritising speed, relevance, and high-volume content production.
Lemma said the platform is now available to clients across North America, the Asia-Pacific region, and other markets starting this month.
