According to the company, Untangld will work closely with The Australian Ballet’s in-house marketing, creative and digital teams, alongside its research and media partners, to evolve the brand and strengthen audience engagement across touchpoints.
Developed with long-term creative partner Leo Australia, the campaign features two 30-second brand TV commercials supported by 15-second iterations, six-second cutdowns, as well as social, digital, out-of-home (OOH), PR, and in-store branding executions.
She was previously marketing director, APAC at TEAM LEWIS, where she led content marketing, lead generation, and go-to-market strategies across the region.
Tinder reported a 170% increase in mentions of “yearn” and a 125% increase in mentions of “slow-burn” in Australian Tinder profiles.
The event, with MARKETECH APAC serving as media partner, will focus on deep-dive sessions, hands-on demonstrations, and networking with industry pioneers, centred around the theme on revolutionising content supply chains— from manual production to automated, hyper-personalised experiences.
The company announced that Bhatia will oversee global sales and partnerships, with a mandate to accelerate revenue growth across its product portfolio.
A well-built digital platform, much like Supermom, designed specifically for them, becomes more than a content hub—it becomes a data-rich ecosystem where insights, conversations, and commerce intersect.
Known for his collaborative and client-focused approach, he has previously led FCB Media, UM, and Initiative in New Zealand under IPG ownership.
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
The Malaysia team will provide senior counsel and day-to-day client support across consumer, corporate, and integrated communications, working closely with W Communications’ Singapore headquarters to deliver regional services.
