Developed with creative agency TBWA\Melbourne, the campaign shifts away from traditional utility vehicle advertising that typically focuses on strength and rugged environments.
The campaign follows the brand’s earlier #GreenFlag initiative, which highlighted cooking as a desirable quality in a partner.
The company said this would help organisations deliver compliant and AI-ready customer and citizen experiences without moving data outside Singapore.
Speaking to MARKETECH APAC exclusively about the campaign, Sai Tzy Horng, director of Julie’s Biscuits, highlighted the continued theme of its Raya campaigns on taking the time to pause and reflect.
Revolut customers can join a waitlist to be notified when the card goes on sale.
The space is designed as an immersive retail environment featuring what the company says is its most comprehensive intellectual property (IP) product offering in the country.
United States – Smartly has announced an integration with Amazon DSP that enables advertisers to extend their video campaigns to Amazon’s premium connected TV (CTV)
Big Tree, an out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, said the initiative continues its focus on community engagement through Digital Out-of-Home (DOOH) platforms.
Under the agreement, GO Communications will oversee integrated public relations, communications and storytelling initiatives across Fresh Events Asia’s full portfolio of flagship events.
At the centre of the DC26 agenda is a belief that “you cannot grow with the status quo,” with the agency aligning leadership, disciplines and delivery around that principle.
