According to ABC News, the initiative focuses on the core principles of journalism, including rigour, relevance, courage, and service to the public interest.
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
In our latest What’s NEXT in Marketing interview, we sat down with Srikanth Ramachandran, founder and group CEO at Moving Walls as he discussed the future of OOH advertising, and what trends should marketers consider when implementing their OOH strategies.
The campaign spans every state and territory, with residents and postal workers featured to reflect local experiences and stories.
The activation marked the first time Heineken brought its global sponsorship platform ‘Cheers To All Fans’ to Australia, celebrating fan communities while raising awareness and trial for the premium low-carb lager Heineken Silver.
The film also portrays the challenges faced by Siti Rahayu Baharin and the children during the early stages of the project, including scepticism from the community, discrimination, and limited resources.
Alongside the appointment, the agency has launched The Block, a bespoke offering dedicated to supporting the tourism board’s global marketing efforts.
As part of the collaboration, Laufey will feature in Visa’s upcoming campaign titled “Be the Traveler You Want to Be,” which aims to celebrate the magic of travel, particularly among Gen Z audiences across the region.
According to the post, working alongside designers, builders, and other collaborators helped her develop new skills and perspectives.
Through the partnership, both firms will provide services including strategic brand and corporate communications, issues and reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations.
