The development forms part of a multi-year extension of the partnership between the two organisations and represents the next stage of Formula 1’s implementation of Agentforce 360, Salesforce’s platform that integrates AI agents, customer data and human teams into a unified system.
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
The film focuses on individuals whose work shapes familiar elements of the festive season, including the weaving of songket, the crafting of songkok, the lighting of pelita, and the preparation of lemang.
The rollout comes as financial scams continue to rise in the country. According to the Ministry of Home Affairs Malaysia, Malaysians lost RM2.77 billion to financial fraud in 2025.
Banyan is now available to brands, agencies, and marketing teams looking for a unified campaign intelligence platform for transit advertising campaigns.
The Global Partnerships team, which handles sponsorship and premium seating for the live entertainment company, said the changes are intended to support its expanding portfolio of venues, tours, and events, as well as rising demand from brands seeking partnerships in live entertainment.
For Amitabh, ‘Together, limitless’, which was done alongside McCann, is the external reflection of the brand’s internal transformation into a strategic partner that can orchestrate this complex digital landscape.
The Retail & E-Commerce Excellence Awards (REA) 2026 is open to all retail and e-commerce brands, agencies, and tech organisations operating within the Asia Pacific.
According to the companies, the film centres on the symbolism of a sampin—a traditional Malay sarong—used to represent the connection between past and present, as well as the continuation of family traditions and memories.
The partnership aims to support Tune Talk’s ongoing digital transformation by improving the usability and performance of its website and mobile app.
