According to the company, the initiative is part of its broader effort to evolve alongside changing consumer preferences while maintaining its heritage as a pioneer of white coffee.
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
Estée Lauder has confirmed that it is in talks with Spanish beauty brand Puig for a potential business combination of the two businesses, but noted that no final decision has been made.
The campaign, developed by Howatson+Company, marks what the company describes as a shift from a period of rebuilding to one of renewed competitiveness, following a year of network expansion and business transformation.
The campaign, called “Lump Lottery,” coincides with Testicular Cancer Awareness Month and seeks to address low rates of self-checking among men in New Zealand.
The project is expected to provide brands with increased visibility and access to high-traffic audiences frequenting the venues.
The initiative will also feature a roster of international football players, positioned as figures who influence both sporting performance and broader culture.
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
Done alongside TBWA\Kuala Lumpur, the 7-Eleven logo was updated daily across social and digital out-of-home, localised by state to indicate the time of iftar.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
