Nexxen is launching a new DSP user interface (“UI”), creating strategic operational efficiencies and offering a streamlined and intuitive workflow in the platform.
The rebrand follows several new client wins secured through competitive pitches in the first quarter of 2026, marking a step in the agency’s repositioning in the market.
The move forms part of the company’s broader transformation programme aimed at enabling faster decision-making, more disciplined execution, and scalable growth across its global business.
By operating within these AWS regions, Amperity enables organisations to keep customer data resident locally while maintaining the performance, scalability, and flexibility required for real-time customer intelligence.
According to the agency, the initiative was developed after identifying a gap between consumers’ aspirations for polished hair styling and their confidence in using at-home tools.
The store also introduces a broader lifestyle assortment that includes gifting items, travel accessories and everyday essentials designed to add personality and colour to daily routines.
With more than two decades of experience in the creative and marketing industry, Sumedi is known for developing brand narratives and leading multidisciplinary teams to produce work across platforms.
Positioned as one of the faster-growing challenger brands in the paediatric nutrition category, AEG’s formulation combines essential nutrients intended to support brain development, IQ, and memory.
The initiative aims to transform short-form social media consumption into sustained engagement with long-form reading.
Beyond introducing new flavours, the campaign includes several experiential elements designed to simulate a domestic travel journey.
