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Marketing

Mercedes-Benz SG appoints Allison Worldwide as strategic communications partner

Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement

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August 30, 2025
Marketing

Canon Singapore, NLB scale up cartridge recycling drive with “Inkfinity” green pledge campaign

Canon Singapore opens cartridge donation drives with National Library Board.

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August 29, 2025
Marketing

Jaguar Land Rover appoints Garth Turnbull as Asia Pacific managing director

Singapore — Jaguar Land Rover (JLR) has appointed Garth Turnbull as managing director for the Asia Pacific region, aiming to strengthen its luxury brand presence

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August 29, 2025
Marketing

IHH Healthcare rebrands, eyes strengthened global healthcare network

Singapore — IHH Healthcare has publicised its refreshed brand identity as part of its strategy to unify its global operations and reinforce its position as

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August 29, 2025
Marketing

MTR Malls unveil bold new chapter for PopCorn with artistic collab with TAPE THAT

Hong Kong — MTR Malls has unveiled a bold new chapter in its brand evolution for PopCorn in Tseung Kwan O(TKO) with the launch of

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August 28, 2025
Marketing

Havas Thailand named lead agency for STADA’s consumer healthcare brands

Bangkok, Thailand — Havas Thailand has been named as the integrated agency of record for STADA Thailand, directing both creative and media duties across several

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August 28, 2025
Technology

FairPrice Group, Google Cloud collaborate to launch AI-powered retail experiences in Singapore

Singapore — Singapore’s largest retailer FairPrice Group (FPG) collaborates with Google Cloud to launch a new generation of AI-powered retail experiences as part of its

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August 28, 2025
Marketing

The Pizza Company, VML Thailand allows customers to trade sauce packets for pizza in new campaign

Bangkok, Thailand — The Pizza Company, in collaboration with creative agency VML Thailand, launched a viral campaign that allowed customers to trade unused sauce packets

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August 27, 2025
Marketing

Standard Chartered launches video series to integrate financial wellness into personal well-being narrative

Singapore — Standard Chartered has launched WellnessNOW, a first-of-its-kind video series designed to integrate financial wellness into the broader narrative of personal well-being.  The series

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August 27, 2025
Marketing

Fairfield by Marriott’s latest campaign positions itself as a calm sanctuary amidst sensory overload of travel

Singapore — Fairfield by Marriott has launched a new regional campaign, “Come Back To Calm,” developed by BBH Singapore, marking the agency’s first work for

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August 27, 2025
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