Marketing
Wunderman Thompson India launches Wunderman Thompson Health
The agency said this is in response to the healthcare sector witnessing exponential growth in recent years.
June 28, 2022
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MARKETECH APAC
SME
TM’s unifi launches ‘Spend with SME’ campaign to encourage Malaysians to buy from local SMEs
In conjunction with World SME Day, which falls on 27 June, TM’s retail convergence solutions arm, unifi, has launched a month-long campaign to help SMEs get back on their feet post-pandemic.
June 27, 2022
Premium
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
We’ve been following the wave of corporate boycotts against Russia since the start of war, but now, we hear out from a Russian ally that continues to do business across the world. Check it out.
June 27, 2022
Marketing
GOVT Singapore beefs up creative leadership
Independent creative agency GOVT Singapore welcomes two seasoned senior creative hires into its team.
June 24, 2022
Marketing
Shopee’s parent company named top retailer in SEA
This was two places up from last year’s rankings where in the previous report, Sea fell behind Tokopedia and Seven & I Holdings.
June 23, 2022
Main Feature
Expert Up Close: Alberto Canteli, CEO & Chairman of Havas Group
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas’ plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
June 23, 2022
Platforms
DoubleVerify ties with Scope3 to launch new carbon emissions measurement offering
The DoubleVerify and Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle.
June 22, 2022
Marketing
Parkroyal Pickering hotel in SG apologises after denying same-sex couple of possible wedding ceremonial
A staff of the hotel recently rejected further attending to a same-sex couple of wedding ceremonial inquiries saying the hotel does not allow such events.
June 22, 2022
Platforms
The ‘everyday creator’: Let’s talk about the creator economy
From purchase reviews to how-to videos to self-help discussions, digital platforms make it easier than ever for people to enter the creator economy.
June 22, 2022
Marketing
Wunderman Thompson launches beach metaverse activation to mark the start of Cannes
USA – Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes together
June 22, 2022