Technology
CDP Meiro unveils partnership with digital growth partner Ameex
The focus of the alliance is said to be driving long-term value for businesses using rich, meaningful and ethically managed customer data.
July 26, 2022
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MARKETECH APAC
Marketing
Ogilvy Health names executive group director, two senior hires for Singapore team
Ogilvy Health, Ogilvy’s marketing and communications practice for health brands, has newly appointed its executive group director for Singapore – Nadeem Amin.
July 26, 2022
Main Feature
MARKETECH APAC Reels: Pillars of The Metaverse
What are the pillars that fortify the highly immersive digital space of the metaverse? Let’s talk about it in the episode 2 of our Metaverse Series.
July 25, 2022
Platforms
Loyalty platform SoPa makes another acquisition in SEA
The loyalty platform has been making an aggressive round of buy-outs in SEA – the latest being delivery platform Mangan in the Philippines.
July 22, 2022
Marketing
Deliveroo’s rapid grocery delivery service ‘Deliveroo Hop’ launches in HK
The service had already been launched in the UK, Italy, France and the UAE.
July 20, 2022
Marketing
AppsFlyer ties up with Facebook Gaming to launch guide for marketers of gaming apps
Called ‘Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+’, the playbook aims to set clear pathways for gaming app marketers.
July 19, 2022
Marketing
How APAC marketers can ‘dial up’ their mobile marketing strategy
Despite mobile marketing emerging as the hottest trend in relationship marketing, some brands and organisations are still hesitant to latch on.
July 18, 2022
Premium
The secret of ‘The Unfiltered History Tour’: How Dentsu Creative India bested all others to take the creative crown
Dentsu Creative India made history by being the first Indian agency to bag the ‘Agency of The Year’ award at Cannes Lions 2022–here’s how they did it.
July 18, 2022
Main Feature
PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation
MARKETECH APAC, in partnership with Celtra, gathered marketing leaders of various industries in the Philippines to share their brands’ current strategies in creative. brand identity, and automation.
July 15, 2022
Technology
Loyalty marketing platform SoPa acquires Bangkok-based Thoughtful Media
The acquisition of Thoughtful Media marks SoPa’s first foray into Thailand.
July 13, 2022