Marketing
AirAsia shows it’s a brand that cares with new solar light tie-up
It will be the official carrier of social org Liter of Light’s solar light solutions to power-starved areas in the Philippines.
October 26, 2020
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MARKETECH APAC
Marketing
KitKat AU encourages recycling via new logo
KitKat Australia has replaced its logo with that of a recycling symbol to encourage proper disposal among consumers.
October 26, 2020
Main Feature
#MARKETECHMondays: Raffy Bariso, Executive Director, Technology and Platform Services, MullenLowe Treyna
Having spent 15 years in digital and tech, Raffy Bariso sat down with us to talk about his most memorable campaigns, the creatives he considered as mentors, his definition of failure, and how he believes, as a leader, everything starts from a vision.
October 26, 2020
Marketing
Ad watchdog in India releases official COVID-19 guidelines
The Advertising Standards Council of India released the guidelines in response to the growing number of misleading ads on the virus.
October 23, 2020
Marketing
TEC’s new campaign reminds “irreplaceable” benefits of an office
The campaign by Hong Kong-based workplace provider TEC highlights how there are things better navigated in a company-managed office.
October 23, 2020
Marketing
VMO merges sales team of shop, gym, petrol OOH brands
The OOH firm has also promoted two execs to take over management of agency groups.
October 23, 2020
Marketing
7-Eleven HK adds to selection vegan, vegetarian meals
The new meals make use of OmniPork, a plant-based “pork,” which is much lower in saturated fat and calories.
October 22, 2020
Marketing
AnalogFolk centers “night time” on new spot for Hyundai AU
The new night time-themed spot aims to reflect the new model’s virtual cockpit which lights up during the dark.
October 21, 2020
Platforms
Miniso to launch full eCommerce operations in Pakistan, buys ToSharing
All cross-functional teams of ToSharing will be moved to upcoming eCommerce site Miniso.pk.
October 21, 2020
Marketing
Val Morgan’s digital arm makes new appointments
Val Morgan Digital welcomes four new hires to join its agency partnership and content strategy team.
October 20, 2020