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Colgate Philippines
Marketing

PH installment of Colgate’s #SmileStrong campaign highlights optimism in special individuals

The Philippine strand of Colgate’s global campaign “Smile Strong” spotlights on “optimism in action” among individuals with special needs.

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November 19, 2020
UX-Designer-Business-2
Technology

Can UX designers be part of the business decision making process?

Tokopedia’s Principal Product Designer Sonya Seddarasan shared a framework that can help UX designers jumpstart their business involvement.

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November 19, 2020
TrueID Philippines
Platforms

Content platform TrueID brings fresh lineup ft. famous vloggers, celebrities

Since the platform’s launch in the Philippines in August, TrueID has boosted its content roster to include originals featuring famous Filipino vloggers.

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November 18, 2020
Fuse OMG
Marketing

OMG’s sport & entertainment practice launches in APAC

Fuse in APAC will build on its established network in the UK and across EMEA, where work has been delivered for international brands such as PepsiCo, Nissan, and HSBC.

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November 18, 2020
Celebrity Product Starter Pack
Marketing

Sun Life PH makes getting insurance ‘friendlier’ with its ‘starter pack’ campaign

Sun Life Insurance in the Philippines wanted to ease the overwhelm of getting insurance by bundling essential products, and getting warm celebrity faces as endorsers for each pack.

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November 17, 2020
GYRO_Rhys_Taylor
Marketing

Dentsu’s Gyro APAC promotes regional head of strategy to managing director

The appointment of Rhys Taylor comes as the agency recently joins Dentsu’s Merkle B2B group.

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November 17, 2020
Lisa Cheng Jg Summit
Technology

How one of the largest conglomerates in the PH started ‘small’ in pivoting to digital experience

In the recently held UXPH CONF, JG Summit’s Lisa Cheng shared a how a traditional conglomerate made its shift to digital experience.

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November 16, 2020
Colourette Nina Dizon
Platforms

Local makeup brand in PH gains backlash for CEO’s political remark

The CEO of PH makeup brand Colourette gained backlash on Twitter for tweeting that she is willing to cancel 11.11 orders made by supporters of the country president.

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November 13, 2020
Subway Malaysia
Marketing

Subway’s “More Meat, Less Marketing” campaign gains traction in Malaysia

Subway’s latest campaign takes on a tongue-in-cheek approach, highlighting the idea of low-budget marketing in exchange of a deliciously made new product.

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November 12, 2020
Singapore CEO local media
Marketing

Which Singapore CEO is the most talked about online?

Chief executives of top banks emerged as the most talked about online.

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November 11, 2020
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