Platforms
iQIYI International partners anew with Astro Malaysia to add more local content to platform
The extended partnership will be making available to the platform Astro’s library of local content hits.
December 8, 2020
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MARKETECH APAC
Technology
CXM platform Alida to bolster APJ presence, expands team in the region
Global CXM platform Alida has unveiled a new batch of appointments in its APJ team in line with its goal to further growth in the region.
December 8, 2020
Platforms
Shopee marks fifth year, shares three key strategies to success
As Shopee approaches its fifth birthday. it shared the three key strategies it employed to propel the platform’s leadership today.
December 8, 2020
Marketing
Spikes Asia reveals full list of juries
Spikes Asia Awards, one of the most prestigious recognition authorities in creative communications, has unveiled its list of 86 jurors hailing from across APAC.
December 7, 2020
Platforms
MDEC’s new virtual expo to highlight live streaming for e-commerce
Malaysia’s MDEC’s latest virtual expo aims to warm up e-commerce businesses to the concept of live streaming and live selling.
December 7, 2020
Marketing
This healthcare-focused Aussie marketing agency is offering pro-bono branding boost
Bastion Brands in Australia has launched a “shark tank” style program, where a winner gets AU$25K worth of marketing and branding support.
December 7, 2020
SME
SUBPLACE, Asia’s first subscription platform, soft launches in Malaysia
While the subscription market mostly comprise of independent players, SUBPLACE pioneers a full ecosystem of partner brands.
December 4, 2020
Marketing
Ads on traditional media still most trusted by Indian consumers, finds study
A study commissioned by India’s ad regulatories found that Indian consumers still exhibit high trust towards ads on traditional media.
December 4, 2020
Technology
Verizon Media jumps into cookie-less tracking, launches privacy-centric identity solution
Global adtech Verizon Media’s new identity solution helps advertisers measure and manage ads without the use of third-party cookies.
December 3, 2020
Marketing
Singtel’s new short film casts light on seniors’ digital journey amid COVID lockdown
Singtel’s latest short film takes a peek at the little struggles and successes of the tech-challenged seniors amid the virus lockdown.
December 3, 2020