Marketing
Singapore to have its first university of the arts through NAFA, LASALLE alliance
The new university will leverage the strengths of both LASALLE and NAFA.
March 3, 2021
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MARKETECH APAC
Main Feature
February’s Top 5 stories: A consumer brand’s campaign takes reign
This month, it’s all about inspiring stories ranging from innovative marketing campaigns to new appointments of marketing leaders.
March 1, 2021
Marketing
Japan supermarket chain KINOKUNIYA to open pop-up store in Singapore
The supermarket chain was looking for fresh ways to connect to customers.
February 26, 2021
Marketing
Dentsu Impact nabs mainline, digital creative mandate for Zeno Health
The agency will kickstart the duty with the launch of a massive campaign for Zeno Health in Mumbai.
February 25, 2021
Marketing
India’s Ad Standards Council releases draft guidelines on influencer ads
With the rise of influencer marketing, India’s ad watchdog found that these micro marketers have the tendency to insufficiently identify promo content.
February 24, 2021
Main Feature
MARKETECH APAC to host webinar ‘Asia-Pacific Outlook 2021: Reimagining your higher education web strategy’
This April, all marketing teams of universities in APAC are invited to join the webinar, to learn how to recalibrate their web strategies amid the massive shift to virtual learning.
February 23, 2021
Marketing
Local SG agency Water’s Edge is now W/E + Partners
On the back of the recent announcement of its closure, local agency in Singapore Water’s Edge rebrands as W/E + Partners.
February 19, 2021
Premium
Engagement and reach: The potentials of augmented reality app development
Jumping on the AR tech can be intimidating, but braving your way to it can lead to deeper engagement with consumers.
February 18, 2021
Marketing
How a biased media planning practice made this CEO set own agency straight
Now at the helm of his own agency, a once media planning exec bares his encounter on a biased practice that still looms today.
February 18, 2021
Marketing
Online art marketplace RtistiQ hands media planning, buying duties to JOLT Digital
New online marketplace, RtistiQ, for art pieces has picked JOLT Digital to fortify its marketing efforts.
February 16, 2021