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Novo Nordisk launches ‘Beyond the Scale’ initiative to combat obesity stigma in Singapore
Marketing

Novo Nordisk launches ‘Beyond the Scale’ initiative to combat obesity stigma in Singapore

Global healthcare company Novo Nordisk has launched ‘Beyond the Scale,’ a public health campaign aimed at reframing obesity and breaking the stigma that hinders treatment.

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June 27, 2025
KFC Thailand launches creative campaign for ‘Chilli Cheese’ menu comeback
Marketing

KFC Thailand launches creative campaign for ‘Chilli Cheese’ menu comeback

KFC Thailand has launched a new creative campaign to mark the comeback of its ‘Chilli Cheese’ menu items.

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June 27, 2025
Trust declines amongst Filipino prosumers due to misinformation: report
Marketing

Trust declines amongst Filipino prosumers due to misinformation: report

Filipino prosumers’ trust towards traditional institutions is significantly declining due to misinformation, according to a report from HAVAS Ortega.

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June 26, 2025
So Drama! Entertainment, FLY Entertainment ink partnership to boost content production 
Marketing

So Drama! Entertainment, FLY Entertainment ink partnership to boost content production 

So Drama! Entertainment and FLY Entertainment have forged a strategic partnership to enhance media and entertainment content and production.

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June 26, 2025
United International Pictures’ Jurassic World Rebirth emerge from fog at Orchard MRT OOH experience
Marketing

United International Pictures’ Jurassic World Rebirth emerge from fog at Orchard MRT OOH experience

The United International Pictures is bringing the ‘Jurassic World Rebirth’ to life through an out-of-home (OOH) experience in collaboration with EssenceMediacom and Asiaray Singapore.

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June 26, 2025
Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
Marketing

Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA

In MARKETECH APAC’s latest Agency Leadership Decoded, Eunice Tan, group CEO at TSLA, shares how she leads with an approach that blends creativity and innovation, turning it into a culture.

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June 26, 2025
Tourism Authority of Thailand spotlights Thai ‘soft power’ through ‘Be My Guest’ campaign launch
Marketing

Tourism Authority of Thailand spotlights Thai ‘soft power’ through ‘Be My Guest’ campaign launch

The Tourism Authority of Thailand (TAT) has launched its international ‘Be My Guest’ campaign, aiming to boost the nation’s cultural influence and tourism.

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June 25, 2025
National Blood Centre, Thai Red Cross Society targets Gen Z in blood donation drive with SuthisakStudio, AAT, MAT
Marketing

National Blood Centre, Thai Red Cross Society targets Gen Z in blood donation drive with SuthisakStudio, AAT, MAT

Thailand – The National Blood Centre and Thai Red Cross Society are inspiring a new generation of blood donors through an emotion-driven blood donation campaign.

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June 25, 2025
8traordinary appointed to lead Arcc Assets’ social media, content marketing
Marketing

8traordinary appointed to lead Arcc Assets’ social media, content marketing

Arcc Assets, the specialised asset management arm of Arcc Holdings, has named creative digital agency 8traordinary as its social media agency of record.

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June 24, 2025
CNB, Edelman Singapore expose emotional realities of drug abuse in latest campaign
Marketing

CNB, Edelman Singapore expose emotional realities of drug abuse in latest campaign

The Central Narcotics Bureau (CNB) has unveiled real stories of drug abuse in its latest campaign with Edelman Singapore.

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June 23, 2025
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