Marketing
APRW bags PR business of Orange Tee & Tie, SMU IIE
On a retainer basis, APRW will work with OTT on media relations, marketing initiatives, and driving the company’s growth.
June 1, 2022
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Christian Calma
Marketing
Havas Media Group Singapore elevates Russell Lai as new CCO
In his new role, Lai will be overseeing the media offerings and commercial priorities of the group, covering 2 agency brands – Havas Media and Arena Media.
June 1, 2022
Marketing
AirAsia India’s latest campaign showcases rewarding experience of being part of a family
The latest AirAsia India and Wunderman Thompson India ad invites travellers to become ‘Aviators’ using the NeuPass rewards program by Tata Neu.
June 1, 2022
Marketing
airasia ride officially launches in Thailand
The launch of airasia ride in Thailand is aimed at capturing the international tourist riders market and completing the end-to-end experience of users of the airasia Super App.
May 31, 2022
Technology
Hello Media selects Hivestack as its SSP partner for programmatic buyers in Korea
Hello Media will offer brands, agencies, and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through Hivestack (SSP).
May 31, 2022
Marketing
GrabFood Indie Eats expands nationwide
GrabFood’s Indie Eats latest merchant discoverability program will now expand nationwide to spotlight more local food businesses.
May 30, 2022
Marketing
PayU launches payment checkout in 7 regional languages for merchants across India
Payment flow and checkout in major Indian languages will be made available through PayU’s Checkout for Bharat initiative.
May 30, 2022
Marketing
Honner names Fiona Parker as new chief strategy officer
The appointment of Parker reinforces agency expansion into fintech, digital assets and growing regional scope.
May 30, 2022
Platforms
Anotoys Collectiverse to kickstart the next evolution of fandom with celebrity-licensed NFTs
The partnership between Anotoys Collectiverse and Block Tides Singapore aims to create a global wave of fandom for celebrities, bringing pop culture to the world and to the metaverse.
May 27, 2022
Platforms
Victoria’s Secret & Co. unveils new curated digital platform VS&Co-Lab
Ohio, USA – Victoria’s Secret & Co. has announced the launching VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the
May 27, 2022