Marketing
Linear advertising takes lion’s share of ad spend in Vietnam
According to MAGNA, linear advertising revenues in Vietnam are growing by over 5% and will bring the market to VND 32.8 trillion ($1.5 billion).
June 15, 2022
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Christian Calma
Marketing
Cartelux rolls out centralised digital marketing solution across Ford Motors APAC
With this partnership, Cartelux will enable Ford dealers to personalise and localise creative assets while delivering a consistent brand campaign for the company.
June 15, 2022
Platforms
E-commerce platform Ginee partners with TikTok Shop to help Indonesian brands grow through Ginee Ads
The collaboration with TikTok Shop is one example of Ginee Ads, which integrates with multiple online advertising platforms to help businesses grow sales and better manage advertising spend.
June 14, 2022
Marketing
Golin partners with ReThink HK to co-curate ‘Rethinking Customers & Communications’ conference programme
As the climate crisis, global warming, and social disparity worsen, marketers have a great chance to influence people’s behavior and build successful company sustainability programs.
June 14, 2022
Marketing
Great Northern’s latest campaign urges Aussies to help preserve Zero G areas
The campaign urges Aussies to help preserve Zero G areas so future generations will always have places to experience the benefits of being outdoors and offline.
June 14, 2022
Marketing
Siam Piwat join forces with Takashimaya Group to expand three of its curated brands into Japan market
This collaboration will drive Siam Piwat’s retail arm forward and further strengthen the business partnership between Siam Piwat and Takashimaya Group.
June 13, 2022
Platforms
Robinhood, Google Cloud collaborate to develop Thailand’s first super app
Robinhood is developing a homegrown super app in Thailand to help small company owners, delivery riders, and diverse consumers in metro and non-metro areas.
June 13, 2022
SME
Getty Images launches new interactive tool to help brands develop data-driven content strategies
The new interactive tool is designed to help businesses develop content strategies backed up with data and visual guidance.
June 13, 2022
Marketing
Tealium, Meta release APAC report on state of businesses amid impending loss of third party cookies
The report found that businesses that balance personalisation with privacy are best positioned for long-term success across industries.
June 10, 2022
Marketing
The Trade Desk names Gregory Fournier as GM for client development in APAC
Fournier’s appointment will enable advertisers and agencies to understand, navigate, and leverage the open internet to solve their unique advertising challenges.
June 10, 2022