Marketing
FoxyMoron bags digital creative mandate for Kotex India
Zoo Media Networks creative and performance agency, FoxyMoron, has won another digital creative mandate; this time, from hygiene brand -Kotex India.
May 13, 2022
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Carlo Sarabia
Marketing
MBSB Bank taps Entropia as media agency of record
MBSB Bank has named the advertising agency, Entropia, as its first-ever media agency of record to boost the banks awareness and reach in the market.
May 13, 2022
Platforms
31st SEA Games taps TikTok as official partner
Popular video-focused social networking platform, TikTok, has been named as the official partner of the 31st Southeast Asian (SEA) Games.
May 13, 2022
Marketing
Subway MY announces local expansion; targets 500 new branches
Quick service restaurant brand Subway has announced a new master franchise agreement with Pegacorn to significantly expand the brand’s footprint in West Malaysia.
May 11, 2022
Technology
Global interest in avatar-based social apps hit record-high: report
According to this report, data.ai’s mobile data shows that avatar-based social apps, have seen the largest year-over-year (YoY) growth in terms of downloads compared to any other social media category at 38 million – this is up 60% YoY and 215% from two years prior.
May 11, 2022
Platforms
Klook unveils expanded integration with search engine KAYAK
Klook, a travel and leisure e-commerce platform, alongside the travel search engine company KAYAK, has announced an expanded integration between the two platforms.
May 11, 2022
Marketing
Hong Kong Gen X citizens most likely to own cryptocurrency: report
According to this report, most citizens are aware of the existence of cryptocurrency, or 3 out of 5 Hongkongers, but only 20% actually own cryptocurrency -with Gen X being the age group with most ownership.
May 10, 2022
Marketing
This campaign by a wealth management group encourages Aussies to rethink retirement
The Australian wealth management group, Colonial First State, is encouraging Aussies to change their perception of retirement through a new campaign. The campaign was done in collaboration with the company’s newly appointed creative agency -It’s Friday.
May 10, 2022
Marketing
Dell India’s ‘futurist’ program challenged youth to present sustainability advocacy in creative way
Dell India’s program, Dell Futurist, is set for skillful youth who want to create a future where their passion transforms into their careers by enabling technology.
May 10, 2022
Marketing
Kwentong Jollibee spotlights the courage of a mother’s heart this Mother’s Day
The Kwentong Jollibee series has delivered to fans once again, this time with a powerful message to the brave mothers all around the globe.
May 10, 2022