Brandon Yulolo
In a bold and disruptive campaign by Dentsu Creative, Gulf Oil has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on their training and the game.
The ‘In Her Name’ campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
This collaboration leverages Affilired’s deep travel industry expertise and impact.com’s best-in-class partnership management platform to unlock new markets, optimise campaign performance, and drive measurable growth for industry leaders.
Based on the idea that every act can make a difference, the refreshed campaign tagline, “Save water. Big ways, small ways. All OK!”, aims to spur people across the nation to play their part in building a sustainable water future for Singapore.
To amplify MG’s market debut, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language, aiming to give excitement in a style that’s youthful, daring, and addictive.
To achieve this, Heineken teamed up with LePub APAC and established a partnership with WashEnjoy, one of South Korea’s laundromat franchises, setting up a place for the real hardcore fans to get together and enjoy the games.
An essential component of omnichannel marketing is the implementation of chat platforms as a lead generation tool. By facilitating one-to-one conversations between a brand and customers, businesses can customise interactions to align with customer preferences, introduce their latest products or services, and provide support in real-time.
In this campaign, BSAPIC collaborated with a diverse group of artists, creative technologists, precision drivers, and motorsport enthusiasts to reimagine the traditional tyre.
With this initiative, McCann and SAFARI have created a new business model – adding the stories of older people’s lives to their personal possessions and selling them to the younger generation, to create a brand-new shopping experience.
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves.
