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Leverate Group appoints Monica Hynds as managing director for Singapore
Marketing

Leverate Group appoints Monica Hynds as managing director for Singapore

In her new role, Hynds will focus on strengthening and growing the full range of Leverate Group’s services, including all-round media services, creative brand communication, and martech.

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May 2, 2024
8 in 10 Singaporean businesses have evolved significantly in the past 4 years amidst emerging trends: report
Technology

8 in 10 Singaporean businesses have evolved significantly in the past 4 years amidst emerging trends: report

With this in mind, HubSpot’s research stated that a significant majority (81%) of Singaporean businesses said that they’ve evolved more in the past four years than the previous two decades due to these emerging trends – giving the highest level of disruption across all countries surveyed.

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April 29, 2024
Outbrain appoints Chris Oxley as country manager of ANZ & Singapore
Marketing

Outbrain appoints Chris Oxley as country manager of ANZ & Singapore

In his new role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region.

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April 29, 2024
Southeast Asians count among the world’s most active gamers and social media users: report
Marketing

Southeast Asians count among the world’s most active gamers and social media users: report

According to the report, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide.

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April 25, 2024
Vistar Media expands OOH advertising growth across Southeast Asia
Technology

Vistar Media expands OOH advertising growth across Southeast Asia

As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional markets.

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April 24, 2024
I&CO strengthens APAC presence with new Singapore office
Marketing

I&CO strengthens APAC presence with new Singapore office

The new office in Singapore marks the second in Asia, following its Tokyo office in 2019, and will be spearheading business development in the Asian market.

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April 24, 2024
GumGum merges with Playground xyz’s media portfolio to create latest ad suite
Platforms

GumGum merges with Playground xyz’s media portfolio to create latest ad suite

Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.

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April 23, 2024
Yahoo Advertising launches ‘Yahoo Identity Solutions’ for CTV
Technology

Yahoo Advertising launches ‘Yahoo Identity Solutions’ for CTV

Yahoo Identity Solutions aims to take an integrated, omnichannel approach to the identity-constrained world and consists of two components: Yahoo ConnectID for addressable environments and Next-Gen Solutions for non-addressable environments.

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April 22, 2024
Singapore-based florist Petite Fleur expands to Indonesia
Marketing

Singapore-based florist Petite Fleur expands to Indonesia

Petite Fleur’s decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.

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April 22, 2024
Marketing

MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce

With Malaysia standing as the heart of Southeast Asia’s e-commerce hub, the demand in the market for being up to date on the latest innovations and strategies in the e-commerce realm  grows more significant with each passing day.

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April 19, 2024
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