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VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC
Marketing

VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC

In her new role, Cook will be leveraging her extensive expertise to spearhead the regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences.

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May 13, 2024
OPPO appoints PHD to manage media business in Asia
Marketing

OPPO appoints PHD to manage media business in Asia

Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.

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May 8, 2024
Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report
Marketing

Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report

Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.

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May 8, 2024
Omnichannel platform Lemma reveals new brand identity and look
Marketing

Omnichannel platform Lemma reveals new brand identity and look

Lemma’s new look and feel represents its continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.

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May 7, 2024
WE! Interactive collaborates with Partipost to enhance social media and marketing services
Marketing

WE! Interactive collaborates with Partipost to enhance social media and marketing services

This collaboration will leverage Partipost’s network to enrich WE! Interactive’s offerings, enabling superior content quality and broader audience engagement.

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May 7, 2024
Samsung connects people through technology in latest campaign with Singtel
Marketing

Samsung connects people through technology in latest campaign with Singtel 

The film, directed by Golden Horse Award nominee, He Shuming, draws inspiration from Singtel Group’s purpose to empower every generation and the many versatile uses of the Galaxy AI.

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May 6, 2024
Talkspace reveals fresh identity on Mental Health Awareness Month via Koto
Marketing

Talkspace reveals fresh identity on Mental Health Awareness Month via Koto

Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health.

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May 6, 2024
Houston ramps up creative team with two senior appointments
Marketing

Houston ramps up creative team with two senior appointments

In their new roles, Creamer and Teh will bolster Houston’s strong offering across the brand design spectrum and their creative leadership team, offering new perspectives to create remarkable solutions for its brand partners.

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May 6, 2024
Agency Leadership Decoded: Publicis Groupe Indonesia’s Sony Nichani on nurturing collaboration through authenticity
Marketing

Agency Leadership Decoded: Publicis Groupe Indonesia’s Sony Nichani on nurturing collaboration through authenticity

With a company like Publicis Groupe Indonesia consisting of multiple agencies across a vast array of markets, driving business transformation using creativity and technology is no simple feat to achieve. However, for Sony Nichani, CEO of Publicis Groupe Indonesia, this is made easier with how she makes her leadership work in the company.

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May 3, 2024
IAS announces first-to-market integration with Roblox
Platforms

IAS announces first-to-market integration with Roblox

Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.

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May 3, 2024
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