Tag: oOh!media

Australia – National pet retailer Petbarn has announced the launch of a dedicated retail media network ‘PetAds’, giving brand partners exclusive access to premium pet parents through the high-impact pet media platform.

Loved by pet parents everywhere, Petbarn has partnered with reo, powered by oOh!media, to connect brands with its 2.9 million loyal customers across the retail media ecosystem, making it the first comprehensive and scalable platform for pet media in Australia.

Leveraging insights from Petbarn’s 2.9 million members of its Friends for Life loyalty program, brands can deliver targeted and personalised campaigns to pet owners for enhanced customer experiences, while closed-loop reporting offers measurable sales outcomes and visibility on return on advertising spend.

Reo will manage end-to-end service delivery including onsite, off-site and in-store retail media solutions, as well as sales representation with a dedicated media sales team. reo will also install and manage Petbarn’s in-store screen network across its chain of stores nationally.

Petbarn has engaged reo to build a best-in-breed retail media network, technology and data stack, including hardware, software, services and media sales. reo is also collaborating with technology partners to deliver the end-to-end retail media platform, providing the benefits of an in-house team through an outsourced partner.

Moreover, PetAds can strategically position brand partners along the entire customer journey, including the crucial last steps of the shopping experience through in-store media. Petbarn advertisers can additionally amplify their campaigns across oOh!media’s extensive out-of-home network within the vicinity of Petbarn store locations, targeting audiences at scale along the path to purchase.

Lucas Barry, chief executive officer at Greencross Pet Wellness Company, said, “We’re always looking for innovative ways to help brands provide closer touchpoints to enhance the Petbarn shopping experience of our 2.9 million loyal customers. PetAds will deliver best-in-class media products, while allowing us to focus on what we do best – caring for pets and delivering on our mission of making the world a happier place through the love of pets.”

Meanwhile, Neil Ackland, chief retail media officer at oOh!media, commented, “The launch of PetAds is a game-changer for brand partners and pet lovers alike. By implementing reo’s advanced infrastructure, this retail media solution unlocks incremental revenues for Petbarn, new revenue opportunities for suppliers, unparalleled insights into campaign performance, and brings consumers closer to the brands they love. Whether through onsite, off-site and in-store media channels, or through extended audience targeting across oOh!’s 35,000+ asset locations, Petbarn is now uniquely positioned to engage customers at every step of their journey.”

Lastly, Cathy O’Connor, CEO at oOh!, stated, “Partnering with Petbarn represents a significant milestone in reo’s journey to solidify our leadership in retail media and expand into new, high-growth sectors. Petbarn’s commitment to innovation aligns with our group strategy to deliver impactful retail media solutions that drive value for retailers, suppliers, and consumers alike. This partnership underscores our vision to lead the retail media evolution while providing adjacent growth opportunities in emerging media markets.”

Petbarn is part of the Greencross Pet Wellness Company which provides an end-to-end wellness experience for pet owners. In Australia, Greencross owns and operates over 241 Petbarn stores and 144 Greencross Vet clinics and 29 Speciality and Emergency Hospitals.

Australia – Australia Post in partnership with reo, powered by oOh!media, will trial its first in-store screen retail media network across 60 Victorian locations, transforming its extensive physical footprint into a powerful platform for connecting brands with Australian consumers.

Leveraging reo’s in-class retail media expertise, the in-store screen network will engage Australia Post’s customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.

Providing advertisers with unique opportunities to deliver targeted and contextual messaging, reo’s comprehensive retail media solution, including hardware, software, and services, will enable Australia Post to launch its in-store network quickly and efficiently. 

Moreover, Australia Post will use reo’s experienced sales team to assist with the media sales, allowing Australia Post to focus on core business functions.

One of the country’s most iconic brands, Australia Post has a broad and diverse customer profile, that includes small business owners and those using its service for eCommerce collections. In addition, advertisers can extend their reach by accessing oOh!’s national Out of Home network to influence customers along their journeys to physical post offices.

The agreement with Australia Post represents the latest collaboration with reo and leading Australian retailers reflecting oOh!’s continued mission to play a leading role in the fast-growing retail media sector.

Aimee Dixon, general manager for enterprise brand and retail marketing at Australia Post, said, “Australia Post’s network of retail outlets offer’s brands an innovative way to engage with consumers. By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria. Our collaboration with reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.”

Meanwhile, Neil Ackland, chief retail media officer at oOh!, commented, “We’re thrilled to be working with Australia Post to deliver a cutting-edge in-store screen network solution that combines best-in-class media products with unmatched scalability. reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers. Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”

Sydney, Australia – Out-of-home (OOH) media company oOh!media has announced the launch of ‘POLY’, a new creative and content innovation hub to inspire advertisers and agencies to push OOH creative boundaries and capture more of consumers’ attention on the move.

‘POLY’ works with marketing and agency partners to develop and enhance campaign ideas and content solutions that demand consumers’ attention when they are on the move. It also draws on oOh!’s scale, data and insights and brings together a passionate team of creative thinkers and enablers, experienced in bringing bold ideas to life to maximise the impact of OOH creativity.

Neil Ackland, CEO at POLY and chief content, marketing and creative officer at oOh! said, “We are living in the attention economy and with the explosion in media channels, platforms and environments all begging for our attention, OOH stands out as being totally different to every other channel.”

He added, “We know from an Analytics Partners research that over 40% of the return on investment in Out of Home is down to the creative. Working with agencies and advertisers, POLY’s mission is to unlock that creative power and connect the dots between OOH and digital platforms to capture consumer attention and improve campaign ROI.”

A targeted marketing campaign launching POLY will run across oOh!’s network in media and creative agency office towers. Further announcements on new talent will be made shortly.

“DOOH continues to change the creative game offering a new canvas that can adapt dynamically with immediacy and speed. This provides exciting opportunities to bring new creativity to life for agencies and advertisers,” Ackland concluded.