Tag: communication solutions

The ability to communicate across cultures is no longer a competitive advantage—it’s a business imperative. As brands expand their global reach, the challenge lies not only in crafting messages that resonate internationally but in ensuring those messages are deeply relevant at the local level. 

For marketing professionals, this balancing act—navigating global consistency while embracing regional nuance—demands more than translation. It requires strategic localisation grounded in cultural intelligence, audience insight, and adaptive messaging.

To give marketers a better understanding on how to create effective communication channels, MARKETECH APAC is hosting an exclusive webinar titled “Global Conversations, Local Impact: Mastering Regional Communication Strategies”, to be held on 17 June 2025 at 11AM SGT.

Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.

First up on the webinar is a keynote presentation from Hugh Haley, head of partners for APAC at Sinch where he will discuss the evolution of customer communications in a hyper-connected world. Moreover, he will also highlight emerging channel preferences and the growing influence of conversational AI in Asia, as well as delve into strategies for achieving global success by winning in the diverse and dynamic Asian market.

The webinar will also feature a panel discussion where they will discuss the future of customer communications in Asia, including the rise of super apps and their profound impact on how brands connect with consumers, delve into the role of AI and automation in enhancing and streamlining customer interactions, and share forward-looking predictions on emerging communication trends across Asia.

The panellists are as follows:

  • Céline Sciortino, group vice president of brand & marketing at FWD Group
  • Angeline Angeles, marketing director at GoTyme Bank
  • Hugh Haley, head of partners for APAC at Sinch

Fatima Baduria, regional journalist at MARKETECH APAC, is moderating the session.

Speaking about the webinar, Teddy Cambosa, regional editor at MARKETECH APAC, said, “In an era where digital platforms erase borders and global reach is instantaneous, the real power of communication lies not in how far your message travels, but in how deeply it resonates. We’re excited to bring this webinar to you as we believe that the future of customer communication belongs to marketers who can think globally, act regionally, and connect with customers on a personal, human level—through the right channels, in the right voice, at the right moment.”

“Global Conversations, Local Impact: Mastering Regional Communication Strategies” is done in partnership with Sinch. Join us on 17 June 2025 at 11AM SGT by registering for free HERE–don’t miss it!

Tokyo, Japan – Hakuhodo Inc., a Tokyo-based integrated marketing and innovation firm, announces the introduction of SIX JOURNEY by its subsidiary, SIX Inc. Within the Hakuhodo Group, the newly formed firm is a horizontal organisation focused on offering worldwide communication solutions for both Japanese and international brands.

Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo’s global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide markets. Through the integration of modern technology and creative thinking, SIX, along with local sei-katsu-sha knowledge, collaborates to provide customised solutions for brands expanding into new markets.

The primary individuals in SIX JOURNEY are Devi Attamimi, the director of Hakuhodo International Indonesia and the institute director of Hakuhodo Institute of Life and Living ASEAN; Jin Saito, the creative director and co-founder of SIX Inc.; and Jasper Ilagan, the CEO and CCO of NJYN in the Philippines.

SIX JOURNEY is forming teams, bringing together innovators from diverse Asian countries to create globally relevant branding initiatives. The ongoing collaboration between Hakuhodo and SIX works to use the Group’s comprehensive strengths, creating synergies that benefit clients’ businesses. The initiative places a strong emphasis on cross-cultural approaches to creative content and branding.

Speaking about the company, Jin Saito, creative director and co-founder of SIX Inc., said, “SIX JOURNEY aims to produce strong and unified creativity by collaborating with creators from all around the world to form a creative team supporting the overseas expansion of Japanese brands and the entry of

international brands into Japan and Asia.”