India – India’s version of TikTok, short-video app Chingari, has announced that it has collaborated with short-video news app Dekko to introduce infotainment to its users.
With this partnership, Chingari aims to make video content on news and information more accessible and shareable.
Dekko is an early-stage start-up that is focused on delivering trending news summarized in 30 seconds for a Non-English-speaking audience. The tie-up is designed to specifically serve Hindi-speaking consumers across the globe. Chingari will be boosting content accessibility in various genres including politics, business, and entertainment, as well as international, technology, and lifestyle for the news consumers of Dekko.
“We are delighted that Chingari users will now have [access] to the latest news and happening across the world from Dekko. Our aim is to provide a seamless experience to our millions of users to keep themselves updated with the events occurring around the world along with creating and watching interesting content,” said Chingari’s CEO and Co-Founder Sumit Ghosh.
Adding to this, Deepak Salvi, Chingari’s COO, and co-founder commented, “We are glad to have Dekko as an official news partner with us. This partnership will change how users are going to view [news] nowadays. [Over a period] of time, on-the-go news consumption has been evolved.”
Meanwhile, Dekko in a press statement, said, “We are very excited to partner with Chingari which is continuously striving to build India’s strongest and most entertaining short-video platform. With this partnership, we aim to fill the gap for high quality, credible short-video news in the industry and reach millions of [users],”
Just recently, Chingari has also introduced a brand-new over-the-top (OTT) platform, Chingari Multiplex, enabling users access to their favorite Indian movies.
