Kuala Lumpur, Malaysia – OCBC Malaysia has partnered with Ensemble, the creative agency under Omnicom Media Malaysia, to launch ‘Project Lift-fluencers’, a six-part social media series highlighting Malaysians who are making a positive impact within their communities.
The series forms part of OCBC’s #SamaSamaBangkit campaign, a motivational platform centred on community empowerment and collective progress. The initiative focuses on individuals whose efforts contribute to shared success and social revitalisation, rather than traditional notions of influence tied to popularity or visibility.
According to Eddy Nazarullah, creative director of Ensemble, the campaign aims to recognise everyday contributors whose actions often go unnoticed. He said, “Across Malaysia, there are everyday people who uplift their communities without recognition, without applause, and without asking for anything in return. They make others rise, even when they’re struggling to stand themselves. This campaign celebrates real impact, not fame. Stories of shared ambition, families, communities and culture, are all brought to life in under 90 seconds, in documentary-style form. Honest, heartwarming storytelling.”
Ann Lim, head of brand & communications for OCBC Malaysia, said the campaign reflects the bank’s broader purpose-driven approach. She said, “For us at OCBC, enabling people and communities to realise their aspirations is what truly matters the most. We stand for something greater; we believe in Purpose. Purpose isn’t just about realising your dreams alone; it’s about lifting others along the way. Hence, we were very excited to showcase these ordinary Malaysians who are doing extraordinary things to uplift their communities in this campaign.”
The campaign comprises six short documentary-style films released on social media, produced in collaboration with Human Edition, a storytelling project founded by Shi Han that focuses on human-centred narratives from around Malaysia.
Featured stories in the series include Nash from Lenggong, a former hotelier who returned to his hometown to revitalise the local community through heritage-based experiences; Shi Han from Langkawi, an architect-turned-storyteller and founder of Human Edition; and Rita, a Langkawi-based entrepreneur who started a modern fashion business using traditional Mengkuang craft while raising her family full time.
Other profiles include Driv, founder of the KL Art Book Fair and a key figure in Malaysia’s independent art scene; Sarjit, founder of social enterprise Stand Pie Me, which supports young adults with special needs through training and employment; and Jenn, Oliver and Andrew, co-founders of LocalPasar, a startup working with Orang Asli communities to promote regenerative farming and sustainable food systems.
The ‘Project Lift-fluencers’ series is available across OCBC Malaysia’s social media platforms.
