Mumbai, India — Integrated marketing agency Mudramax has announced the appointment of Atrayee Chakraborty as senior vice president of Strategy. In this new role, Chakraborty will focus on developing human-centric media strategies grounded in insight and innovation. She will report to Navin Kathuria, executive vice president at Mudramax.
Chakraborty brings over two decades of experience across Indian and international markets, combining strategic expertise, data-led media thinking, and leadership experience. Prior to joining Mudramax, she served as a knowledge and strategy partner at Lodestar UM, where she created future-ready planning frameworks. She has also held senior positions, including vice president at Essence Mediacom and regional head of media APAC at Red Fuse Communications, working with brands such as Colgate-Palmolive and other direct-to-consumer businesses.
Speaking about the appointment, Navin Kathuria said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data and tech-driven next-gen media solutions.”
Navin added that Atrayee’s experience in India and international markets will help the agency and clients to unlock new growth avenues by creating experiences that not just engage deeply, but ‘inspire action, and deliver impactful results’.
Atrayee Chakraborty also commented on her appointment, “This role feels almost tailor-made for what I truly love doing – blending creativity with strategy to unlock client growth. The vision shared by Navin and the leadership team resonated deeply with me. I’m excited to collaborate across our integrated ecosystem and help take Mudramax to its next big leap of growth.”
Outside of her professional work, Chakraborty is also a certified spiritual life coach, the author of ‘Soul Compass’, and an artist who enjoys painting landscapes and cosmic themes.
