Sompat Trisadikun, Grey Thailand’s chief creative officer, passes away

Bangkok, Thailand – Sompat Trisadikun, most recently the chief creative officer of Grey Thailand, has passed away, the agency confirmed in a statement via LinkedIn, expressing their ‘deepest sympathy’ following the news.

“Today, our hearts are heavy as we announce the passing of Sompat Trisadikun, chief creative officer of Grey Thailand, whose incredible spirit and brilliant mind left an indelible mark on our company and industry,” the statement said.

Grey also remarked how Sompat has been a ‘kind force’, adding that ‘attitude, ethics and brilliance stay as beacons to our industry and planet.’

“We extend our deepest sympathies to his family, friends, and all who had the privilege of knowing him. Sompat’s legacy will forever be with us,” the agency added.

Following this news, many industry leader across adland mourned Sompat’s passing, as many of them remembered his legacy in the advertising industry.

Andrew Ferguson, chief creative officer at Leo Australia, stated, “He was a talented, wonderful and joyful human being. You couldn’t help but smile as soon as he walked into the room. A huge loss.”

Meanwhile, Guan Hin Tay, APAC regional director at The One Club, commented, “We were all so lucky to have known his amazing and generous spirit. May his memory always fill our hearts with joy and inspiration.”

Ogilvy also reposted Grey’s announcement, stating, “Our hearts are with Sompat’s loved ones and all who had the privilege of knowing him including our colleagues at Grey. His spirit will endure—in the memories, the stories shared, and the creative ideas he helped shape & champion.”

Sompat joined Grey Thailand back in 2023, following his four-year stint at Publicis Groupe in Thailand for the same role. Prior to joining Publicis, he served as Leo Burnett Thailand’s chief creative officer for 12 years.

In his lifetime, he has worked with clients such as the Thai Health Promotion Foundation, Thanachart Insurance, Krungsri First Choice, Lotus’s, Downy, Oral-B, and Mercedes Benz. Earlier this year, Grey Thailand’s work for B&Q “Sad Kama-Chan” won three awards at the Cannes Lions Festival this year.