Thailand – This Valentine’s Day, Durex takes a bold stand against the pleasure gap, partnering with Sour Bangkok to champion pleasure equality in its latest campaign.
Created by Sour Bangkok, Durex’s out-of-home campaign highlights overlooked perspectives and addresses inequalities in pleasure, advocating for inclusivity with its ‘ALLgasm’ message.
The campaign brings the conversation to city streets with striking images of women’s lips—though a change in perspective reveals something unexpected. Alongside the bold visuals, it highlights unspoken truths about pleasure, such as how many women find being on top helps them reach orgasm faster, while others believe toys increase satisfaction.
Durex’s campaign underscores the message that ‘sex is a duet, not a solo,’ underscoring the importance of shared pleasure and inclusivity with its ‘ALLgasm’ concept.
In a statement, the campaign stated, “Because let’s be honest—one side is finishing the race, while the other is stuck pretending to run. Over 60% of women have faked an orgasm, and 15% have never even had one. Some don’t want to hurt feelings, some just want it over, and some simply say, ‘It’s complicated.’ But pleasure should be felt, not faked—and ALLgasm is here to change that.”
