Thailand – IKEA Thailand, in collaboration with VML Thailand and The Mirror Foundation, has launched the ‘IKEA Flooded Room’ campaign, rallying the community to support flood victims in rebuilding their devastated homes.
Through this initiative, IKEA Thailand is encouraging customers to donate their IKEA furniture or sell back old pieces, offering vital support to families impacted by Northern Thailand’s worst flooding in 30 years. All donated and repurchased items will be delivered to those in need, with IKEA handling the logistics.
To draw attention and garner support for the campaign, IKEA and VML Thailand put a creative spin on their iconic room ads by reimagining the beautifully styled spaces as flooded rooms, symbolising the widespread devastation caused by the disaster.
The IKEA Flooded Room campaign was launched just 24 hours after the disaster, providing swift relief and showcasing the impact of rapid creative response in times of crisis. The initiative hopes to not only offer immediate assistance but also a sense of hope for rebuilding in the future.
IKEA also tapped The Mirror Foundation, a leading organisation actively working on the ground to assist flood victims to ensure that every piece of donated or repurchased furniture reaches the homes of those who need it most.
Together, one piece of furniture at a time, IKEA is urging its customers to help in restoring homes and rebuilding lives in Northern Thailand.
