WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer; to drive ‘Elevate28’ strategy

London, United Kingdom – WPP has appointed Anne‑Isabelle Choueiri as Chief Transformation Officer, a newly created role aimed at driving the company’s Elevate28 strategy.

Choueiri joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operational framework supporting Elevate28, WPP’s three-year growth plan unveiled in February 2026.

Before joining WPP, Choueiri led enterprise-wide strategic initiatives at The Estée Lauder Companies. Her work included shaping the company’s “One ELC” operating model and transforming its enterprise marketing, data and analytics capabilities. 

She also oversaw the redesign of enterprise technology teams and served as a core member of the company’s AI taskforce, leading strategy and implementation while scaling AI tools and driving value realisation across the business.

Earlier in her career, she held leadership roles at consulting firms including Accenture and Kearney, as well as Masaï, a spin-off of Bain & Company. She also has experience leading data and digital marketing agencies.

Cindy Rose, CEO of WPP, said: “Delivering on our Elevate28 strategy requires us to fundamentally transform how we operate and how we show up for clients. Anne-Isabelle has a proven track record of leading this kind of evolution at scale across operations, technology and culture in innovative ways. She is exactly the leader we need to drive bold, lasting change at WPP and I’m delighted to welcome her to the team as we work together to unlock our next chapter of growth.”

Choueiri said: “WPP has set out an ambitious and exciting vision for the future, and I’m honoured to join at such a pivotal moment. I look forward to working with Cindy and her team to transform how we operate and deliver for our clients – ensuring we continue to build integrated solutions that drive real impact. Lasting transformation requires the right culture and operational mindset and I’m excited to help build an environment where innovation thrives and our people are empowered to embrace change.”

She will be based in New York and will sit on WPP’s executive committee.