Tag: What's NEXT
Ride-hailing was on a booming status even pre-pandemic, and come the health crisis, its value even surged, with a window to bring new offerings opening up in the market.
Virtual events are here to stay and event tech and marketers must work hand in hand to reimagine events in 2022.
Due to the financial inclusion it creates, BNPL services are taking digital consumers by storm. Here are the ways it's able to be a powerful merchant enabler for retailers.
Here are 5 forces that will drive the influencer marketing industry in 2022 and in the next few years.
With social media transforming the purpose it serves to users, brands can't just anymore look at singly each platform. This is what you must do instead this 2022.
Superapps in SEA has led the innovation for fintech, making way for a slew of solutions catered to the unbanked. We're all part of this ecosystem, find out what you can do more this 2022.
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
One of the hindrances in delivering excellent digital creatives is the lack of collaboration between creatives and media – stemming from not having creative technology in place.
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
During MARKETECH APAC's panel discussion on the future of digital marketing, marketing leaders from the airline, imaging, and F&B industry unanimously agree on the top strategy brands must adopt in personalization to stay above the fast changes this pandemic.
![[Campaign] Sunsilk x BABYMONSTER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Sunsilk-x-BABYMONSTER.webp)