Tag: Tourism
Singapore – Digital travel platform Agoda has launched ‘Agoda Impact Lab’, a regional initiative designed to drive innovation and value creation across Asia while supporting the next generation of efforts to strengthen industry resilience. Launched at the ASEAN Tourism Forum, the Impact Lab is positioned...
The initiative targets both domestic and international visitors, leveraging AEON’s retail footprint to increase visibility for the VM2026 campaign while encouraging tourism-related spending.
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is set to roll out the Thailand Co-Creator programme in February, as part of its broader Trusted Thailand campaign. The programme will feature more than 20 celebrities and influencers from 10 international markets, who will showcase travel destinations...
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly memorable. Across 23 modern ships visiting over 250 destinations in 2026, the campaign celebrates the joy of discovery that emerges...
China – China Daily has officially launched “China Bound”, an English-language smart tourism service platform aimed at helping international travellers explore China. The platform offers a one-stop service for international visitors, covering travel inspiration, personalised itinerary planning, intelligent...
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
Singapore — Traveloka and the Singapore Tourism Board (STB) have launched a new regional marketing campaign, ‘A World of Experiences Await’, aimed at positioning Singapore as a preferred short-haul destination for young travellers across Southeast Asia. The initiative targets Indonesia, Malaysia,...
Bangkok, Thailand — Central Pattana has partnered with the Tourism Authority of Thailand and The Walt Disney (Thailand) to launch The Magical Stars, an 800-million-baht year-end campaign designed to boost Thailand’s economy and tourism through a large-scale festive experience running from November 14, ...
Indonesia – Indonesia’s Ministry of Tourism has unveiled ‘MaiA’ (Meticulous Artificial Intelligence of Indonesia), an AI-powered platform designed to enhance national tourism services as part of its priority Tourism 5.0 programme. MaiA is designed to improve the quality of tourism services using adaptive,...
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