Tag: The Trade Desk
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
This enables brands to engage with foodpanda customers on the open internet via The Trade Desk’s platform across channels such as OTT, music streaming, mobile apps, gaming, and websites, expanding their reach beyond foodpanda’s integrated advertising solution, panda ads.
More than 70 new partners and channels for programmatic display, programmatic digital out-of-home, connected TV (CTV), audio channels, and more can be added to MarketMedia's client and brand campaigns. This allows for improved targeting of audiences with the intention of making a purchase on the open...
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
To launch the pDOOH campaign, Asiaray used proximity geofencing to activate Gojek's ‘GOTOMALLS’ campaign on DOOH screens along the TEL line.
Disney+ has partnered with The Trade Desk, while Netflix partnered with Microsoft. Both are done for their ad-supported subscription.
Fournier's appointment will enable advertisers and agencies to understand, navigate, and leverage the open internet to solve their unique advertising challenges.
The Trade Desk has announced the launch of its first market engineering hub in India, located at the city of Bengaluru.
The new solution JCDecaux at the Sydney gives advertisers the ability to enhance engagement with airport travellers.
Rajesh brings in 20 years of media and advertising technology experience in Asia-Pacific at The Trade Desk, with previous experience from Google and Fox Network Group.
